Agency
Havas Egypt
Job Summary
We are seeking a highly skilled and results-oriented Media Performance Manager to lead and optimize digital media campaigns for our diverse portfolio of clients. This role will be responsible for driving measurable performance across various platforms, ensuring campaign objectives are met and exceeded.
Job Responsibilities
•Develop, implement, and manage comprehensive digital media strategies across paid search, social media, programmatic, and other relevant channels.
•Conduct in-depth performance analysis, identify trends, and provide actionable insights to optimize campaign effectiveness and ROI.
•Oversee media budget allocation and pacing, ensuring efficient spend and adherence to client objectives.
•Collaborate closely with internal teams (e.g. analytics, account management) and external partners to ensure seamless campaign execution.
•Manage A/B testing initiatives and other optimization tactics to continuously improve campaign performance.
•Generate regular performance reports and presentations for clients, effectively communicating results and strategic recommendations.
•Stay abreast of industry trends, emerging technologies, and best practices in digital media and performance marketing.
•Identify opportunities for campaign expansion and new channel integration to drive client growth.
•Mentor and support junior team members, fostering a culture of continuous learning and improvement.
Job Qualifications
•Bachelor's degree in Marketing, Advertising, Business, or a related field.
•5+ years of experience in digital media planning and buying, with a strong focus on performance marketing.
•Proven track record of successfully managing and optimizing large-scale digital advertising campaigns across multiple platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, DV360).
•Expert-level proficiency in media analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
•Strong understanding of attribution models, conversion tracking, and campaign measurement methodologies.
•Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
•Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and concisely.
•Proficiency in Microsoft Excel and PowerPoint.
•Experience with agency-side client management and reporting is a plus.
•Google Ads and Meta Blueprint certifications are highly desirable.
Contract Type
Permanent
