About this role
Just Eat Takeaway.com is a leading global online delivery platform connecting tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.
The Sr. Director of Growth Marketing is a pivotal leadership position responsible for driving substantial user base expansion across 17 geographically diverse markets, while concurrently overseeing the largest marketing department within the enterprise with a substantial budget surpassing EUR 200 million.
This role plays an instrumental part in scaling the user base, optimizing marketing expenditures to achieve maximal return on investment (ROI), and cultivating a world-class growth organization. The role strategically leverages data analytics, technological advancements, and innovative methodologies to secure the acquisition of millions of new customers and effectively re-engage previously churned users, directly contributing to the company's revenue growth and reinforcing its market leadership.
Key components of the position
Customer Acquisition & Activation
•Lead global SEM strategies to maximize customer acquisition efficiency through sophisticated keyword management, dynamic advertising optimization, and algorithmic bid strategies, holding teams accountable for delivering scalable growth across all 17 markets.
•Direct extensive app marketing initiatives including ASO and paid app campaigns across diverse advertising networks, setting clear goals to generate high-quality installations and maximize in-app conversion rates.
•Develop and expand a robust global affiliate program by identifying strategic partners, negotiating advantageous terms, and optimizing performance to achieve cost-effective customer acquisition at scale.
•Oversee global SEO strategy, collaborating with product and engineering teams to integrate best practices, ensuring technical excellence and localized approaches that generate significant organic traffic across all markets.
Courier Lead Generation & Supply Excellence
•Formulate and implement marketing strategies to attract close to a million qualified courier leads, utilizing digital channels and performance marketing tactics to ensure adequate supply meets evolving demand.
•Optimize campaigns to deliver target lead volumes by defined regions and courier types while maintaining efficiency levels, staying committed to achieving goals and raising the bar for operational excellence.
Marketing Technology (MarTech) Leadership
•Define and continuously develop the marketing technology stack that enables teams to run large-scale campaigns at maximum automation and efficiency, building rapidly and rolling out successes quickly.
•Drive adoption of tools for automation, personalization, customer data platforms, and comprehensive campaign management, collaborating with Data & Analytics, Product, and Tech teams to ensure seamless integration.
Media Science and Measurement
•Lead development of advanced media science capabilities, including sophisticated attribution models (Multi-Touch Attribution, Marketing Mix Modeling), incrementality testing, and comprehensive LTV analysis.
•Define critical KPIs and construct robust reporting frameworks to yield actionable insights into marketing performance, ROI, and budget allocation, cultivating a culture of rigorous experimentation and data-driven decision-making.
Target Setting & Forecasting
•Establish ambitious yet attainable growth targets and KPIs for all customer acquisition channels across 17 markets, setting clear goals and aiming higher to drive excellence.
•Develop robust forecasting models to predict performance, facilitate effective budget allocation, and align with overarching business objectives while owning your results and monitoring progress rigorously.
Performance Optimization & Experimentation
•Foster a culture of continuous improvement and rapid experimentation across all growth marketing initiatives, celebrating team wins and pushing for better outcomes.
•Implement rigorous A/B testing frameworks, analyze results meticulously, and translate insights into actionable strategies to optimize campaign performance, enhance conversion rates, and reduce CAC.
Cross-Functional Collaboration & Stakeholder Management
•Cultivate robust, collaborative relationships with local marketing teams in each of the 17 markets, breaking down silos to ensure global strategies are effectively localized and market-specific requirements are comprehensively addressed.
•Partner closely with logistics teams to synchronize marketing efforts with operational capacity, ensuring a seamless experience for both customers and couriers while stepping into their shoes to understand their needs.
•Collaborate with Product, Engineering, Data & Analytics, and Finance departments to drive integrated growth initiatives, creating clarity and efficiency across the organization.
What will you bring to the team?
•Proven experience leading large-scale, multi-market growth marketing teams and managing substantial marketing budgets (EUR 100M+) with clear goals, using tech, data, and creativity to drive excellence and achieve aggressive targets.
•Deep expertise across the full digital marketing ecosystem including paid search, app marketing, SEO, affiliate marketing, programmatic advertising, and performance marketing channels with a track record of scaling customer acquisition efficiently.
Data-Driven Decision Making & Analytics
•Strong command of marketing analytics, attribution modeling, and measurement frameworks (MMM, MTA, incrementality testing) to optimize ROI and make informed investment decisions, owning your results and getting into the details when necessary.
•Experience building and leveraging marketing technology stacks for automation, personalization, and campaign management at scale, moving fast to maximize impact.
Team Leadership & Organizational Development
•Demonstrated success building, developing, and leading high-performing marketing organizations, celebrating team wins, and creating a culture where people help one another succeed and thrive in fast-paced environments.
•Excellent stakeholder management skills with ability to influence and collaborate effectively across different levels and functions, based on respect, mutual support, and clarity of purpose.
Marketplace & E-commerce Acumen
•Experience in high-growth, entrepreneurial marketplace, e-commerce, P2P, or aggregator businesses, ideally within the food delivery, on-demand services, or platform economy sectors.
•Understanding of two-sided marketplace dynamics, including balancing customer acquisition with supply-side (courier/partner) growth to ensure operational excellence.
Innovation & Experimentation
•Track record of fostering a culture of rapid experimentation, testing, and learning to identify growth opportunities and innovative tactics, building rapidly, testing briefly, and rolling out successes quickly.
•Comfortable with change, able to challenge the status quo, and push for bold, creative solutions that aim higher and have a lasting impact.
•Experience managing marketing strategies across multiple countries and markets, with sensitivity to localization needs while maintaining global brand consistency and efficiency.
•Ability to navigate complex, matrixed organizations and align diverse teams around common objectives, creating clarity across geographies.
Media & Partner Relationship Management
•Strong negotiation skills and experience managing relationships with media partners, agencies, and ad tech vendors to secure optimal performance and pricing, holding each other accountable for results.
•Proven ability to establish centers of excellence and drive standardization while allowing for market-specific flexibility where necessary.
•Self-starter attitude with strong multitasking skills, able to manage multiple priorities simultaneously and execute quickly and efficiently in dynamic, fast-changing environments.
•Positive, proactive attitude with a strong work ethic, attention to detail, and commitment to achieving ambitious goals while being happy to give and receive feedback.
