About the Role
For our Client, an international manufacturing company, we are currently looking for candidates for the position of Media & Digital Marketing Manager.
Responsibilities
•Creating and implementing media strategies and 360° plans (PL, CZ, SK, HU)
•Planning and optimizing online and offline campaigns focused on reach and conversion
•Managing media budgets and controlling expenditure
•Cooperating with and overseeing media agencies and local partners
•Analyzing campaign results (pre- and post-campaign) and implementing insights and optimizations
•Defining and implementing test-and-learn activities in digital
•Integrating media activities with eCommerce (SEO/SEM, Retail Media, performance)
•Monitoring market trends and developing the team's media expertise
•Conducting training and providing subject-matter support to the marketing team
Requirements
•At least 10 years of experience in media/marketing, including at least 3 years of independently managing media
•Experience working in at least one CEE country
•Experience in FMCG/CPG
•Very good knowledge of media strategies, digital channels and analytics
•Ability to manage budgets and analyze data and KPIs
•Experience collaborating with media agencies
•Ability to work with multiple stakeholders and projects simultaneously
•Strong communication, presentation and negotiation skills
•Independence, proactivity and strategic thinking
•English proficiency at a minimum B2/C1 level
•Higher education
Nice to have: a degree in marketing/economics is preferred
Conditions & Benefits
•Employment under an employment contract plus a bonus
•Significant responsibility and influence over the media strategy
•Cooperation with global teams and top agencies
•The opportunity to work with strong brands and 360° campaigns
•Development of expertise in digital and eCommerce
•Training and support for professional development
•Non-salary benefits
•Private healthcare and insurance
•Necessary work tools
