GROW WITH US
At Tandem Diabetes Care, we create new possibilities for people living with diabetes, their loved ones, and healthcare providers through a positively different experience. As our Digital Marketing Manager for Germany, you will shape digital strategies that strengthen brand awareness, deepen customer engagement, generate leads, and support business growth across the German market.
The purpose of this role is to grow Tandem's digital presence in Germany and turn customer engagement into measurable business impact through integrated, data-driven marketing. This is a hybrid position based in Frankfurt, with two to three days per week in the office.
STAY AWESOME
We bring a human-centered approach to diabetes technology, combining innovation with a personal connection to the people we serve. In this role, you will turn complex product information into clear, compelling digital experiences while helping customers engage with Tandem consistently across their journey.
A DAY IN THE LIFE
You will independently balance strategy with hands-on delivery, working closely with global and regional marketing, sales, product management, external agencies, and digital vendors. Your work will include:
•Developing and executing multi-channel digital marketing strategies and brand campaigns across Germany to drive awareness, engagement, lead generation, and business growth.
•Managing key digital channels and platforms, including the website, email marketing, social media, marketing automation, CRM initiatives, and digital advertising.
•Creating and deploying customer-focused digital content and campaign assets that support product launches, commercial priorities, and engagement initiatives.
•Partnering with global and regional teams to maintain, optimize, and localize website content and digital customer experiences for the German market.
•Serving as the go-to person for all Tandem Germany social media channels, driving channel strategy, content planning, community engagement, and brand consistency across platforms.
•Aligning digital activities, messaging, and priorities with sales, product management, and other cross-functional stakeholders.
•Monitoring website analytics, campaign performance, and customer engagement metrics, then translating the data into actionable recommendations.
•Establishing and tracking KPIs to measure success, improve marketing effectiveness, and maximize return on investment.
•Managing external agencies and vendors, ensuring work aligns with brand standards, business objectives, and applicable regulatory requirements.
•Managing project timelines, budgets, and resources to deliver digital initiatives effectively and efficiently.
•Ensuring digital marketing activities comply with company policies and applicable legal, regulatory, and data privacy requirements.
EXTRA AWESOME
You could be a great match if you bring:
•A BS/BA degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field, or an equivalent combination of education and relevant professional experience.
•3-5 years of digital marketing experience, ideally in healthcare, medical devices, pharmaceuticals, or another regulated industry.
•Demonstrated experience developing and executing multi-channel digital marketing strategies and campaigns.
•Hands-on experience with website management, email marketing, social media, digital campaign execution, analytics, and reporting tools.
•Strong content development and digital communication skills, with the ability to translate complex product information into compelling, customer-focused messaging.
•Strong analytical and project management skills, including the ability to interpret performance data, prioritize multiple initiatives, and meet deadlines.
•Excellent written and verbal communication, presentation, and stakeholder management skills.
•A collaborative, results-oriented mindset, sound business acumen, and the ability to thrive in a dynamic environment.
•Fluency in both German and English.
It would be an additional plus if you have experience in diabetes, healthcare, or medical devices; marketing automation and CRM platforms; SEO/SEA or performance marketing; supporting product launches; or additional language skills used within the GSA region.
WHAT'S IN IT FOR YOU?
You will join a high-tech MedTech environment with excellent working conditions, meaningful autonomy, motivated teams, and stimulating work in an innovative field. This is an opportunity to influence the digital customer experience in Germany, combine strategic thinking with hands-on execution, and use data to improve outcomes across the customer journey.
WHY YOU'LL LOVE WORKING HERE
At Tandem, achievement and well-being go hand in hand. You will work with collaborative colleagues who value growth, camaraderie, fresh thinking, and the energy that comes from solving meaningful challenges together. Our 'stay awesome' culture makes room for high standards, continuous improvement, and enjoying the journey along the way.
BE YOU, WITH US!
We know that great candidates do not always meet every listed criterion. If this role connects with your experience and aspirations, we encourage you to apply. Tandem Diabetes Care values different perspectives and is committed to an inclusive workplace where people can contribute, grow, and do their best work.
