About the Role
You will select and implement a marketing automation platform connected to the CRM. You will connect lead entry points, define lead stages and handoff rules, automate notifications and nurturing, build attribution reporting, manage consent and opt-outs, and scale marketing operations.
Requirements
•4+ years of marketing operations or revenue operations experience
•Experience implementing a CRM and marketing automation integration
•Knowledge of APIs, webhooks, and no-code automation and integration tools
•Ability to read a data schema and write a simple query
•Experience defining lead lifecycle and sales handoffs
•Experience with web analytics, CRM, and marketing automation tools
•Professional fluency in Japanese and English
Responsibilities
•Evaluate and implement a marketing automation platform integrated with the CRM
•Design the data model and system synchronization
•Connect lead entry points and ensure each lead has a source, owner, and next step
•Define lead stages and handoff rules with GTM
•Automate notifications, reminders, and trial follow-ups
•Build UTM standards, event tracking, and attribution dashboards
•Build and operate Japanese- and English-language nurturing programs
•Manage data hygiene, consent, and opt-out handling
•Optimize and scale marketing operations
Hiring Process
Initial document screening, then assignment submission.
