Company
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, Viatris provides access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually, touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
Viatris's global portfolio includes best-in-class, iconic branded products as well as global key brands, generics — including complex and branded generics — and over-the-counter products.
Role Description
The purpose of Marketing Manager is to strategically drive the development, launch and life-cycle management of brands. The Marketing Manager aims to leverage his/her expertise in market analysis, strategic and operational plan building, cross-functional collaboration, and financial analysis to ensure success of the responsible portfolio. This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to the business objectives and the evolving needs of healthcare professionals and patients.
Responsibilities
•Develop robust brand/disease area strategies in line with the global and regional strategies while customizing to local market situation to ensure sustainable brand/portfolio growth.
•Organize market research, collect and analyze feedback from customers, stakeholders, and other cross-function teams to shape brand strategy.
•Lead cross functional local teams to create, implement, and improve brand and launch plans, to deliver value better and faster.
•Provide analytical solutions to improve strategic & tactical brand planning, performance management, market sizing and forecasting, message/channel/resource optimization, opportunity identification and test & learn experiments, as needed. Monitor business performance and external environment to deliver corrective action as required to meet business objectives.
•Understand business analytics & omnichannel dynamics, customer journeys and respond accordingly to improve customer engagement.
•Collaboration and sustainable value creation with KOLs and external stakeholders to overcome barriers in the patient journey.
•Lead brand sales forecasts, responsible for demand, supply planning, and monitoring by aligning with related departments.
•Responsible for execution, excellence and monitoring of tactical plan and promotional activities and materials in line with local regulations, internal SOPs and code of conduct.
•Ensure achievement of business targets/budgets and marketing plan with the defined brand budget, manage and control the A&P budgets, assess marketing mix of the brand to optimize resources.
•Provide coaching and training on disease knowledge, brand knowledge and brand strategy to sales force and other members of cross functional team and ensure that sales force is given timely support needed in the field.
•Actively working with local leadership team, regional and global teams, reflect on local insights, get input, and accelerate performance.
•Ensure all business and promotional activities comply with relevant acts, regulations, and ethical standards.
Qualifications
•Minimum 4 years of experience in commercial/marketing roles.
•Pharma and/or Medical Devices or similar Life Science industry experience is preferred.
•Bachelor's degree required. Preferably in business management, economics, engineering or social science and/or relevant.
•Excellent written and oral communication skills in Turkish & English.
•Ability to work in a fast paced and growing organization and deliver quick wins as well as future vision and roadmaps.
Why Viatris?
Viatris offers competitive salaries, benefits and an inclusive environment where employees can use their experiences, perspectives and skills to help make an impact on the lives of others, along with excellent career advancement opportunities and access to work-life balance initiatives.
Viatris is an Equal Opportunity Employer.
