About the Role
For a leading Greek company operating in the consumer healthcare sector, with a strong market presence and expanding international operations: Marketing Manager
Responsibilities
•Develop and implement the overall annual marketing strategy and plan, aligned with the company's business objectives, commercial priorities and growth ambitions.
•Build, organize and lead the Marketing function, establishing team structure, responsibilities, processes, workflows and performance objectives; recruit, develop and manage the team as the function grows.
•Own the strategy, positioning, identity and management of the company's brands and product portfolio, strengthening brand awareness, differentiation, competitiveness and commercial performance.
•Develop product marketing strategies and go-to-market plans for new product launches, including product positioning, messaging and communication plans, in close collaboration with Sales, Commercial and R&D.
•Design and implement integrated Trade Marketing and Merchandising strategies, with particular focus on the pharmacy channel, ensuring effective product visibility, shelf positioning and brand presence at points of sale.
•Develop POS materials, displays and promotional activities, and coordinate merchandising execution with the Sales team; monitor in-store brand presence, campaign effectiveness and the return on related investments.
•Lead 360° Digital Marketing and communications activities, including performance campaigns, social media, SEO, content marketing, digital advertising and e-commerce marketing.
•Oversee brand communications, PR, influencer marketing and collaborations with Key Opinion Leaders (KOLs), while managing external creative, media and communications partners.
•Contribute to the development and execution of marketing strategies for international markets, supporting external distributors and ensuring consistent brand identity, positioning and messaging across markets.
•Monitor market trends, competitor activity, consumer insights and brand performance to identify growth opportunities and inform strategic and commercial decisions.
•Manage the marketing budget, develop and track KPIs, and evaluate campaign effectiveness and Marketing ROI, ensuring marketing investments contribute to the company's commercial growth.
•Maintain internal ownership of marketing strategy, priorities and creative direction, combining strategic leadership with a hands-on approach to execution and continuous optimization.
•Collaborate closely with Commercial, Sales, R&D and other cross-functional teams to ensure alignment of marketing plans, product launches and business objectives.
Requirements
•Bachelor's degree in Marketing, Business Administration, Communications or a related field; a relevant postgraduate qualification is an advantage.
•At least 5 years of marketing experience, ideally within Consumer Healthcare, OTC, dietary supplements, nutraceuticals or FMCG.
•Proven experience across Brand, Product, Trade and Digital Marketing, including brand strategy, portfolio management and integrated marketing campaigns.
•Experience in the pharmacy channel, trade marketing and merchandising, including point-of-sale visibility, shelf positioning and promotional execution.
•Demonstrated experience in new product launches and go-to-market planning, working cross-functionally with Sales, Commercial and R&D.
•Experience managing multiple brands, marketing budgets, KPIs and campaign performance, with a strong understanding of Marketing ROI and commercial impact.
•Experience in digital marketing, communications, content development and managing external agencies or creative partners.
•Proven ability to build, lead and develop a Marketing team, combining strategic thinking, commercial acumen, creativity and hands-on execution.
•Excellent communication, organizational, analytical and leadership skills.
•Fluency in Greek and English, both written and spoken.
Conditions
•Annual Gross Compensation: Base Salary €49,000 - €63,000
•Performance-based bonus scheme
•Premium private medical insurance
•Company laptop and mobile phone
