Key Responsibilities
Data-driven insights & actionable recommendations
Analyze market, customer, sales, and competitive data to identify business opportunities and growth drivers. Translate insights into actionable recommendations for brand strategy, customer engagement, resource allocation, and field execution.
Brand strategy & BP
Lead development of brand strategy and annual Business Plan, including customer segmentation, strategic priorities, forecasting, budget planning, and resource allocation. Present recommendations and drive cross-functional alignment.
OP development & execution
Translate strategy into annual Operating Plans with clear objectives, KPIs, budgets, milestones, and execution priorities. Monitor performance and optimize plans based on business needs.
Major projects & promotional activities
Lead key national marketing initiatives, congress activities, omnichannel programs, and customer engagement projects. Manage planning, budgeting, agency collaboration, execution, and post-project evaluation.
Hands-on content development
Develop core brand messages, promotional campaigns, customer-facing materials, sales force resources, training content, and digital assets. Ensure scientific accuracy, customer relevance, and execution excellence.
Cross-functional delivery & compliance
Partner closely with Sales, Medical, Market Access, Regulatory, Commercial Excellence, Finance, and Procurement teams to ensure effective execution and business impact. Ensure all activities comply with Medical, Legal, and Compliance requirements.
Must-Have Qualifications
•10+ years of experience in multinational pharmaceutical companies, including substantial pharmaceutical marketing experience.
•Proven experience in end-to-end brand management, including insights generation, strategy development, business planning, execution, and performance tracking.
•Demonstrated ownership of BP/OP, major projects, and key marketing initiatives.
•Strong analytical and strategic thinking skills with the ability to translate insights into business actions and measurable outcomes.
•Experience leading cross-functional projects and influencing stakeholders across functions.
•Strong communication and presentation skills in both Chinese and English.
Preferred Experience
•Hematology or oncology marketing experience preferred.
•Experience in product launch, indication expansion, or lifecycle management.
•Prior consulting-firm experience is a plus.
•Cross-regional project experience and people management experience are advantageous.
•Relevant life-sciences educational background preferred.
