About
11Tri organizes IRONMAN 70.3 Belgrade, the largest triathlon race in Serbia. Eleventri is a store for running, triathlon, cycling, and swimming equipment, with an e-shop and a store in Belgrade. We also make equipment for events and sell supplements. Both companies serve the same community: people who train and compete. We are looking for someone to lead marketing for both and connect them.
Responsibilities
•Plan and run campaigns (Meta, Google, email) that drive registrations for IRONMAN 70.3 Belgrade.
•Run paid campaigns for the e-shop and store, seasonal promotions (Black Friday, holidays, start of the season), and the newsletter.
•Deliver the marketing part of race sponsorship agreements: posts, campaigns, and reports for partners.
•Manage Eleventri's social media (Instagram, Facebook, TikTok).
•Brief the agency on IRONMAN social media, approve content, and track deadlines.
•Update the race website and follow IRONMAN brand guidelines.
•Set and check standards for the e-shop (descriptions, photos, promotions). Routine product entry is handled by the store team.
•Brief external photographers and the agency.
•Shoot short-form content (stories, reels) yourself using a phone.
•Report once a month on what was done, what it generated, and what you suggest next.
•From January to September, the focus is on the race, and race week (September) means working on-site and at weekends. From October to December, the focus shifts to the store and Black Friday.
•Agree on how time is divided between the companies each month; it is not fixed at 20/20.
Requirements
•4+ years of experience in digital marketing, with results you can demonstrate with figures.
•Independently manage Meta Ads and Google Ads campaigns with a budget and responsibility for returns (ROAS, cost per registration).
•Experience in e-commerce or online sales.
•Experience working with an agency or external collaborators.
•Strong Serbian writing skills and working English.
•You set priorities independently, think commercially, and know how to say what matters more when two teams want the same thing.
Will be a plus:
•Experience with events, sponsors, or sports brands.
•Email marketing tools and Google Analytics.
•Being involved in sports or knowing the endurance community.
Conditions
•Lead marketing for the IRONMAN brand and a sports store, with a direct impact on results.
•An advertising budget that grows when campaigns demonstrate a return.
•Support from an agency and external photographers.
•Hybrid work; weekends only during the race.
•Entry to our races and a discount at the Eleventri store.
•Direct work with the people who run both companies and quick decisions.
•Full-time engagement, with two contracts at 50% each (11Tri and Eleventri).
