About the Company
ASBC Georgia is an official partner of global technology and luxury leaders. It represents Bang & Olufsen, a Danish luxury brand known for its sound, design, craftsmanship, and innovation, in the Georgian luxury and premium technology market.
Responsibilities
•Develop and execute the local marketing strategy in line with Bang & Olufsen's global brand positioning and guidelines
•Plan and manage integrated digital, social media, PR, influencer, and offline marketing campaigns
•Develop creative initiatives that communicate the brand's heritage, design, craftsmanship, technology, and premium lifestyle positioning
•Plan and execute product launches, exclusive events, VIP experiences, and brand activations
•Build partnerships with luxury, design, architecture, hospitality, automotive, fashion, and lifestyle brands
•Develop relationships with media, influencers, KOLs, designers, architects, and other relevant partners
•Work with Sales and Retail teams to support brand awareness, customer acquisition, store traffic, and sales growth
•Manage external agencies, creative partners, and marketing suppliers
•Monitor campaign performance, marketing KPIs, budgets, and ROI, and provide regular reports to management
•Ensure consistent, premium Bang & Olufsen brand representation across customer touchpoints
Requirements
•At least 2 years of experience as a Marketing Manager or in a similar marketing role
•Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field
•Strong knowledge of brand, digital, social media, PR, campaign, and event marketing
•Experience developing and executing marketing strategies and campaigns
•Strong project management, analytical, communication, and presentation skills
•Creative mindset and strong commercial awareness
•Excellent attention to detail and understanding of premium/luxury brand positioning
•Fluent Georgian and strong English communication skills
•Proficiency in Microsoft Office and relevant digital marketing tools
•Strategic, creative, and hands-on approach; understanding of luxury marketing as building desire, creating exceptional experiences, and developing an emotional connection with a brand; passion for luxury, design, technology, culture, and lifestyle; ability to turn creative ideas into measurable business results
Will be a plus
•Specialization in Marketing, experience in luxury, premium consumer goods, technology, retail, fashion, hospitality, design, or automotive
Conditions
•Competitive salary and bonus system
•Fully covered health insurance
•Loyalty program
•International working environment and collaboration with global teams
•Opportunities to work across luxury, technology, design, retail, and lifestyle industries
•Professional growth within the company
