Описание
Zalando is a pan-European ecosystem for fashion and lifestyle e-commerce, operating an online fashion shop.
Задачи
•Develop marketing plans and own the orchestration and execution of local marketing activities across paid, owned, and earned media to drive brand awareness, build brand equity, and support categories and propositions
•Implement marketing across the Nordic region, focusing on Finland while supporting Norway, Sweden, and Denmark
•Roll out and amplify global brand moments in the Nordics, ensuring local relevance and audience engagement, with a focus on Finland
•Collaborate with internal media teams and local media agencies to execute campaigns across channels and define and implement touchpoint and media strategies aligned with market strategies
•Manage local ambassador programs with influencer marketing agencies to create brand-aligned content that drives visibility and growth for key categories and propositions
•Manage the local marketing budget and allocate resources efficiently across marketing initiatives
•Analyze marketing effectiveness, local consumer trends, and competitive insights to guide decision-making
•Liaise with cross-functional teams to align activities, report on performance, and deliver overall business goals
•Work with local creative, media, and influencer agencies and language service providers
Требования
•5+ Years of professional marketing experience, preferably in e-commerce fashion, with a proven track record of planning and executing successful campaigns and driving business growth
•Speak a Nordic language; ideally, have native-level Finnish
•Be fluent in English
•Have deep knowledge of Scandinavian markets and adapt strategies to local preferences, cultures, and requirements
•Have strong experience in Brand Marketing and full-funnel media planning across paid, owned, and earned channels
•Have strong collaboration and negotiation skills with internal and external stakeholders, including agencies and key partners, and experience driving creative excellence and marketing effectiveness
•Be able to deliver in a fast-paced, continuously changing environment, with strong communication and interpersonal skills
•Be a well-organized team player, comfortable leading multiple key projects with different stakeholder groups
Условия
•Hybrid working model with up to 60% remote per week; actual practice depends on each team's collaboration needs
•Work from abroad for up to 30 working days a year
•Employee shares program
•40% Off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, and discounts from external partners
•2 Paid volunteering days a year
•27 Days of vacation a year (for Zalando SE)
•Relocation assistance available, subject to prior agreement
•Family services, including counseling and support
•Health and wellbeing options, including Gympass
•Mental health support and coaching available
