About the Company
The company is a leading global e-commerce business listed on Nasdaq, with an extensive product portfolio serving diverse consumer markets. It operates across multiple European markets and focuses on relevant products, customer experiences, and marketing campaigns.
Responsibilities
•Plan and execute integrated marketing campaigns across multiple European markets, aligning them with global priorities and local business objectives
•Adapt regional campaign strategies to local consumer preferences, cultural nuances, seasonal trends, and market opportunities
•Coordinate campaign planning and execution across marketing channels
•Monitor campaign performance and recommend improvements
•Understand the product portfolio and identify suitable products and categories for individual European markets
•Analyze local market trends, consumer behavior, competitive activity, and purchasing patterns to identify growth opportunities
•Tailor product positioning, messaging, promotions, and campaigns to each market
•Align marketing priorities with local demand and business goals in collaboration with commercial, category, and product teams
•Translate broader marketing strategies into practical market-specific campaign plans
•Coordinate with internal stakeholders and external partners to deliver campaigns on time and within agreed budgets
•Ensure campaign messaging, creative assets, and promotional strategies are relevant to each target audience
•Support innovative marketing approaches to increase product visibility, customer engagement, and conversion
•Track campaign KPIs, analyze results, and evaluate marketing investments
•Identify market-specific opportunities, emerging consumer trends, and areas for improvement
•Share insights and best practices across European markets
•Use data and customer insights to inform marketing decisions and optimize performance
•Align global strategy with local execution in collaboration with the Head of Integrated Marketing and regional stakeholders
•Build working relationships with commercial, product, category, creative, and other relevant teams
•Contribute to a collaborative, agile, and performance-driven marketing culture
Requirements
•Approximately 5 years of marketing experience, preferably in e-commerce, digital commerce, consumer technology, retail, or another fast-moving consumer-facing business
•Solid understanding of integrated marketing campaigns, regional marketing execution, and product positioning
•Strong commercial awareness and ability to connect marketing initiatives with business objectives
•Excellent understanding of consumer behavior and ability to identify suitable products for different markets
•Strong analytical skills and ability to turn market data and campaign results into actionable insights
•Good project management and stakeholder coordination skills
•Excellent communication and presentation skills
•An adaptable, proactive, and entrepreneurial mindset, with the ability to thrive in an international environment
•Strong interest in e-commerce, digital marketing, and emerging consumer trends
Nice to Have
•Experience across multiple markets or adapting marketing strategies to different consumer audiences
•A background in a multinational company or management trainee programme
•A bachelor's degree in Marketing, Business, Communications, or a related discipline
•Experience in a management trainee programme or structured early-career development programme within a leading multinational organisation
Conditions
Not specified in the posting.
