About popeia
popeia creates sustainably and fairly produced everyday socks and donates socks to women in need with every online shop order. Its second brand, KLEKKS, launches an artistic blanket each month, made from 100% natural materials in the EU.
Responsibilities
•Plan and execute email campaigns for launches and specials, from concepts and copy to visual design and delivery
•Manage, optimize, and expand email flows
•Support and execute the email side of lead campaigns
•Build and develop customer segmentation
•A/B test subject lines, content, send times, and formats
•Monitor and report relevant KPIs and implement resulting learnings
•Grow the newsletter list and engaged segment
•Manage WhatsApp marketing and the referral program
•Coordinate closely with social media, influencer marketing, and performance teams
Requirements
•At least 1 year of professional experience in email marketing or CRM
•Experience with an email marketing tool
•Understand email flows and segmentation and think across the customer journey
•Write concise, on-brand subject lines and emails
•Have a good eye for design and understand how to create effective, on-brand emails
•Read KPIs confidently and derive ideas from them
•Work in a structured and careful way while managing multiple campaigns
Nice to have
•D2C or e-commerce experience
•Klaviyo experience
Conditions
•Fair compensation
•Urban Sports Club membership
•Free E-bike or E-scooter subscription through Dance
