Описание: Zalando is a leading European technology platform for fashion and lifestyle. It connects 62 million active customers with more than 7,000 brands across 29 markets and provides personalized shopping experiences through its multi-app ecosystem. The company also enables brands and retailers to scale across borders through logistics, software, and service capabilities.
Задачи:
•Implement a local touchpoint and media strategy for the Spanish market in line with the country and overall marketing strategies
•Manage the Spanish marketing budget, including spend planning and reporting, in alignment with the Team Lead and Cluster Marketing Head
•Steer local Creative and Influencer Marketing agencies to ensure effective campaign execution
•Ensure implementation of the media strategy and plan with the Media go to Market team
•Steer marketing channels and touchpoints toward consistent customer KPI management using local insights
•Localise and execute global campaigns across relevant touchpoints with central Brand & Communication, Retail, PR, Media, and other teams
•Develop and implement additional local marketing activities and identify insights and growth opportunities
•Stay informed about the latest market trends
•Act as guardian of the Zalando brand by ensuring consistent communication and tone of voice across touchpoints
Требования:
•Degree in Business Administration or Marketing
•Strong understanding of offline and online marketing channels, with a focus on strategic media planning
•3+ Years of professional marketing experience, preferably in B2C and Consumer Goods
•Creative problem-solving skills and a strong focus on impact
•Excellent stakeholder management and ability to build trusted internal and external relationships
•Profound knowledge of the Spanish market
•Strong Excel and PowerPoint skills with good analytical and reporting abilities
•Good organisation and communication skills
•Native Spanish speaker
•Fluent English
•Nice to have: Experience in the fashion or beauty industry
Условия:
•Limited contract until 31.07.2027
•27 Days of holiday per year to start for full-time employees, plus one day for every calendar year up to 30 days
•Two paid volunteering days per year
•Employee shares program
•40% Discount on fashion and beauty products sold and shipped by Zalando
•30% Discount on Lounge by Zalando and discounts from external partners
•Relocation assistance available subject to prior agreement
•Family services, including counselling and support
•Health and wellbeing options, including Wellhub
•Mental health support and coaching
•Training platform and biannual peer-to-peer review
