About
TikTok is a destination for short-form mobile video. Its platform helps people express themselves, discover and connect, while its mission is to inspire creativity and bring joy.
Responsibilities
•Own end-to-end product marketing campaigns and paid campaigns across on- and off-platform channels, including TikTok, YouTube, Meta, and Reddit
•Drive campaign scale and performance across awareness, perception, product adoption, and usage
•Lead creative and agency execution by writing briefs, reviewing scripts and creative, managing agencies, and supporting execution and optimisation
•Monitor performance against core metrics and optimise messaging, creative, and targeting
•Partner with Product and Creator Marketing teams to align campaigns with product value, creator insights, and clear calls to action
•Own creator activations, including partnerships, programmes, product education moments, and selected events
•Use trusted partners and creator touchpoints to reinforce campaign narratives and drive sign-ups, enrolment, and product usage
•Lead cross-functional execution across internal teams, agencies, and external partners
•Measure and document impact, capture learnings and case studies, and inform global best practice
•Apply marketing fundamentals across messaging, creative review, execution, and measurement
•Coordinate and align stakeholders across Product, Comms, and Creator Marketing, documenting learnings for repeatable and scalable execution
•Balance speed and quality while adapting to changing priorities and limited resourcing
Requirements
•BA/BS degree or equivalent practical experience
•5+ years of experience in creator management, content operations, production, or digital media roles within tech, entertainment, or media industries
•Hands-on experience supporting creator onboarding, partnerships, or content-related programmes
•Strong communication and interpersonal skills, including the ability to manage multiple stakeholders
•Analytical mindset and ability to identify operational insights
•Ability to manage multiple projects in a fast-paced, evolving environment
•Strong operational skills in programme execution and coordination
•Excellent verbal and written communication skills in German (C1) and English
Nice to have
•Experience at a global tech, content platform, agency, or digital media company
•Familiarity with creator tools, content workflows, and platform analytics
•Experience supporting cross-functional projects with Product or Marketing teams
•Ability to operate independently with creativity, attention to detail, and execution excellence
•Ability to thrive in a collaborative, ambiguous, and execution-driven environment
•Experience working closely with XFN stakeholders
Conditions
•6-month fixed-term contract and temporary assignment managed by a third-party agency; the agency will be the employer, and the candidate will not be a TikTok employee
•All contractual terms, including payroll and benefits, will be handled by a third-party agency
•Application information may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice
