About the Role
The EMEA Marketing CoE is a key enabler of EMEA growth, acting as a connector between EMEA regions and global functions and delivering scalable programs that engage key audiences and drive demand for our product and services. In that context, the EMEA Marketing CoE is looking to strengthen its ability to manage and operate a scalable Webinar program across EMEA. We are seeking a data-driven, AI-fluent Senior Marketing Manager, EMEA Webinar Program to own, elevate, and scale our webinar program into a best-in-class, audience-first, demand generation engine.
Responsibilities
•Own the strategy, governance, roadmap, audience experience, performance reporting, and optimization of the webinar portfolio, through cross-functional alignment within EMEA Marketing and beyond.
•Define and maintain a predictable framework, bringing the structure and discipline needed to ensure the overall program and every single webinar is aligned to business priorities, customer needs, product strategy, sales goals, and measurable pipeline outcomes.
•Work alongside EMEA Campaign Leads to ensure an always-on, forward-looking plan of EMEA-led webinars is developed and communicated.
•Serve as strategic enabler of webinar activities across EMEA marketing, ensuring local and 3rd party webinars are part of the framework and all webinar producers leverage consistent best practices, experiences and reporting.
•Partner closely with Campaign Leads, Field Marketing, Sales, BDR/SDR, Digital and Channel Marketing, Solution Consulting, and Customer Success to ensure program adoption and individual webinar promotion and follow up.
•Connect with counterparts in NAM and APJ to share best practices, ensure re-usability, and align tools, processes and frameworks as much as possible.
Requirements
•5+ years of experience in B2B marketing, field marketing, demand generation, digital programs, webinar strategy, with 2+ years of experience owning or significantly shaping enterprise webinar, virtual event or digital experiences.
•Proven ability to build high-quality webinar programs — compelling, credible, well-produced, audience-first, engaging, and conversion-oriented — that drive measurable business outcomes, including pipeline generation, pipeline influence, account engagement, lead conversion, or buyer progression.
•Experience building webinar governance models, intake processes, prioritization frameworks, editorial calendars, operating playbooks, SLAs, and performance dashboards.
•Strong presence with the ability to influence stakeholders, manage competing priorities, navigate matrixed environments, and make clear trade-off recommendations.
•Strong analytical skills with the ability to use performance data and engagement insights to make decisions and optimize programming.
•Practical experience using AI tools to improve marketing planning, audience segmentation, content development, workflow efficiency, personalization, engagement analysis, reporting, or optimization.
•Hands-on understanding of webinar platforms, marketing automation, CRM, and analytics tools such as Goldcast, Marketo, Salesforce, Sigma, Demandbase or similar systems.
•Experience partnering with Sales, Consulting, Product Marketing, Solution Marketing, Industry Marketing, Field Marketing, Marketing Operations, and SDR/BDR teams.
Conditions
With Flex Work, we're combining the best of both worlds: in-person time and remote. Spend at least half (50%) of your time each quarter in the office or in the field with customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in remote "home office" roles also have the opportunity to come together in offices for important moments that matter.
