About the Role
Theatrical Marketing develops local strategies and campaigns for theatrical releases in the UK and Ireland to drive audience engagement and box office performance.
Responsibilities
•Manage and optimise marketing budgets for assigned titles in the UK and Ireland
•Develop marketing strategies and activation plans for title releases in the UK and Ireland
•Analyse market trends and audience insights to refine local campaign positioning
•Set and monitor local campaign KPIs with management
•Drive innovation in local audience engagement strategies
•Lead creative direction across marketing assets in the UK and Ireland
•Oversee marketing material localisation and coordinate with international teams
•Maintain brand consistency and creative impact in local campaigns
•Manage relationships with external creative partners
•Develop and execute media plans for the UK and Ireland
•Collaborate with media agencies to optimise local campaigns
•Build strategic brand and media collaborations across the UK and Ireland
•Align with the International Media lead on best practices
•Lead special projects and events to drive awareness in the UK and Ireland
•Manage external agencies and stakeholders in local campaign execution
•Collaborate with the UK Content Marketing Manager on local campaign development
•Coordinate with distribution, PR, digital, and international teams
•Ensure theatrical visibility through distribution channels across the UK and Ireland
•Provide creative leadership and inspire innovative solutions
Requirements
•Proven track record in end-to-end campaign development
•Comprehensive understanding of traditional and digital advertising channels
•Strong stakeholder management and cross-functional collaboration skills
•Excellent communication, presentation, and organisational skills
•Adaptability and strong multitasking abilities
•Fluent in English
Nice to Have
•Problem-solving capabilities
•Group presentation and collaboration skills
•Creative thinking and an innovative approach to campaigns
•Knowledge of media, movies, and entertainment
•Entertainment industry experience
Conditions
No conditions specified in the posting.
