About
FP Markets Group of Companies is a multi-regulated broker founded in Australia that offers traders access to CFD trading on Forex, Indices, Commodities, Stocks, and Cryptocurrencies.
Responsibilities
•Plan, launch, and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns (UAC), Meta, TikTok, and selected programmatic/DSP partners
•Optimise campaigns for registration, KYC completion, and FTD using value-based and event-based bidding
•Own the app user acquisition budget and regional pacing, reallocating spend weekly based on CPA, ROAS, and cohort quality
•Brief and test creative assets with the Creative team and run a structured creative-testing roadmap
•Source, onboard, and manage app networks and agencies with strict fraud controls
•Own App Store and Google Play optimisation, including keyword research, metadata, screenshots, preview videos, and localisation for priority languages
•Run store-listing experiments and Custom Product Pages aligned with paid campaigns
•Grow ratings and reviews through in-app prompts and review management
•Drive web-to-app and cross-channel installs with SEO, Content, Social, CRM, and Partnerships teams, including deep links and QR flows
•Own the mobile measurement setup with an MMP, SKAdNetwork/AdAttributionKit, and Google Privacy Sandbox for Android
•Work with BI to build cohort, LTV, and payback reporting linking app installs to FTD, net deposits, and ARPU
•Keep event tracking, postbacks, and attribution windows accurate across all partners
•Partner with Product and Dev on app onboarding, KYC, and first-deposit flows to improve install-to-FTD conversion
•Work with the CRM & Lifecycle manager on push, in-app, and email journeys for new app users
•Ensure app marketing meets regulator requirements and Apple/Google financial-services policies, including risk warnings and country restrictions
Requirements
•Proven experience in online retail trading (FX/CFDs), iGaming, or crypto
•Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business, and programmatic DSPs
•4+ years of mobile app user acquisition and hands-on ownership of a multi-channel paid budget, ideally USD 250k+ a month
•Proven ASO results on both App Store and Google Play
•Deep working knowledge of an MMP (AppsFlyer, Adjust, or Branch), SKAdNetwork, and post-ATT measurement
•Strong analytical skills, including cohort analysis, LTV modelling, and incrementality thinking; comfortable with Excel/Google Sheets and BI dashboards
•Experience optimising down-funnel events such as registration, deposit, and purchase, not just installs
•Fluent English, written and spoken
Nice to have
•Knowledge of financial-promotion rules and Apple/Google policies for financial apps
•SQL or BigQuery
•Familiarity with Salesforce Marketing Cloud
•A second language relevant to key markets (e.g. Spanish, Portuguese, Arabic, Chinese, Thai, or Vietnamese)
Conditions
•Training budget, continuous personal development, and opportunities to learn from industry leaders
•Competitive remuneration, regular salary reviews, and performance-based incentive schemes
•Welcoming, young, and multicultural team with approachable leadership
•Opportunity to contribute to a dynamic business in a growth phase, with autonomy and support for ideas
•Vibrant company life, from team activities to global celebrations
