Description
An established healthcare company with strong growth. Development of strategies to increase market success. Our client is a successful, internationally active healthcare company with a broad portfolio of prescription (RX) and over-the-counter (OTC) products. Through innovative products, high quality standards and a patient-focused corporate philosophy, the company is one of the established players in the healthcare market.
Responsibilities
•Developing and implementing marketing strategies for RX and OTC products
•Responsibility for the entire product lifecycle management
•Managing 2 employees
•Creating and implementing brand plans, including budget responsibility
•Analyzing market, competitor and customer data to identify growth opportunities
•Working closely with Sales, Medical Affairs, Market Access, Regulatory Affairs and external agencies
•Developing target-group-specific marketing materials and multichannel campaigns
•Planning and organizing congresses, events and training programs
•Monitoring relevant KPIs and deriving appropriate optimization measures
•Managing external service providers and agencies
Requirements
•Successfully completed degree in business administration, marketing, life sciences or a comparable field
•Several years of experience in pharmaceutical marketing, ideally with responsibility for RX and OTC products
•Initial management experience
•Demonstrable success in developing and implementing marketing strategies
•Experience in launch management is an advantage
•Analytical and strategic mindset combined with a strong hands-on mentality
•Very good communication and presentation skills
•Confident use of relevant market and analysis tools
•Fluent German and English
Nice to have
•Experience in launch management
Conditions
•Permanent employment in Berlin
