Role Purpose
We are looking for a hands-on, results-oriented and motivated B2B marketer to join KONE Southeast Asia's regional marketing team. This role combines field marketing, customer engagement, events and digital marketing to deliver integrated campaigns that strengthen KONE's brand, generate quality leads and support business growth across the region.
Working closely with country teams, business lines, sales and regional stakeholders, you will translate business priorities into impactful marketing activities across multiple Southeast Asian markets.
Key Responsibilities
Field Marketing & Customer Engagement
•Plan and execute regional and country-level marketing campaigns, customer events, exhibitions, conferences, product launches and other customer engagement activities.
•Develop integrated campaigns to generate demand and support sales opportunities.
•Collaborate with country teams, business lines and sales stakeholders to understand market needs and execute relevant marketing programmes.
•Develop customer-facing content, case studies, presentations and sales enablement materials and assets.
•Ensure consistent brand execution and a strong customer experience across marketing touchpoints.
•Evaluate campaign and event effectiveness, capturing insights and recommendations for continuous improvement.
•Supports in managing relationships with external vendors and agencies and with internal stakeholders.
Digital Marketing & Demand Generation
•Plan, execute and optimise digital marketing campaigns across Google Ads, LinkedIn, Meta, SEO, website, email and other relevant channels.
•Support regional lead generation objectives through targeted campaigns tailored to different markets, customer segments and business lines.
•Building and optimizing web pages using SDL Tridion & Adobe Experience Manager.
•Monitor campaign performance, lead quality and conversion rates, recommending improvements to targeting, messaging, media allocation and campaign effectiveness.
•Automating repetitive marketing operations/reporting using marketing automation and workflow tools (Salesforce Marketing Cloud journeys, Power BI, or similar).
•Applying AI-driven analytics and predictive insights to optimize spend, bidding, targeting, and conversion performance and translating those insights into clear recommendations.
•Collaborate with regional and global teams to localize and activate global campaigns and digital assets across Southeast Asia.
•Support lead nurturing and follow-up processes in collaboration with sales teams to improve conversion from marketing-generated leads to business opportunities.
Performance Measurement & Stakeholder Collaboration
•Establish campaign objectives and KPIs, track results (Adobe Analytics, CRM, or marketing automation platforms) and prepare regular performance reports covering lead generation, opportunities, campaign ROI and event effectiveness.
•Manage assigned marketing budgets, agencies and vendors, ensuring efficient use of resources and timely delivery.
•Coordinate multiple projects across countries and business lines, ensuring alignment with stakeholders, timelines and business priorities.
•Apply KONE's global marketing processes, brand guidelines and quality standards while adapting execution to local market requirements.
•Explore AI tools and automation to improve marketing productivity, campaign optimisation, content development and reporting.
Requirements
•Bachelor's degree in Marketing, Business, Communications or a related discipline.
•Approximately 5 years of relevant marketing experience, preferably in B2B, industrial, technology or other solution-based businesses.
•Hands-on knowledge of digital performance marketing, lead generation, campaign analytics and optimization.
•Familiarity with CRM, marketing automation and analytics tools such as Salesforce, Adobe Analytics or Google Analytics.
•Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines across markets.
•Analytical and commercially minded, with an understanding of how marketing contributes to sales opportunities and business growth.
•Good communication and stakeholder management skills, with the ability to work effectively across multicultural teams.
•Proactive, adaptable and comfortable taking ownership of projects in a regional environment.
•Excellent written and spoken English and Thai.
•Experience working across Southeast Asian markets and familiarity with AI-assisted marketing tools would be an advantage.
