INNU

Marketing Lead & Nordic Sales Manager (Equity)

In short

This role leads marketing and hands-on sales for an early-stage B2B SaaS startup building an organizational culture platform, focused on growing its presence across the Nordic markets. It covers developing marketing strategy, brand building, lead generation, customer acquisition, and relationships with HR professionals, leaders, and consultants, plus testing go-to-market approaches. It demands a proactive, commercially minded person able to work independently and own results, with B2B SaaS, growth marketing, or sales experience a strong advantage; compensation is equity-only rather than salary.

Marketing Lead & Nordic Sales Manager (Equity)
Company: INNU
Salary: Unpaid, Equity, to be negotiated
Help build the future of organizational culture.
INNU is an early-stage B2B SaaS startup helping organizations understand, measure, and develop their workplace culture. We're building a platform that turns cultural insights into actionable steps for better collaboration, leadership, and organizational development. Our product foundation is in place, and we already have a commercial co-founder focused on the German market. Now, we're looking for someone to lead marketing and sales across the Nordics.
Your role
You'll take ownership of growing INNU's presence in the Nordic markets by:
•Developing and executing our marketing strategy
•Building our brand and generating leads
•Identifying and acquiring new customers
•Building relationships with HR professionals, leaders, and consultants
•Testing and refining our go-to-market strategy
Who we're looking for
We're looking for a proactive, commercially minded person who enjoys combining marketing strategy with hands-on sales. Experience in B2B SaaS, growth marketing, or sales is a strong advantage. Knowledge of organizational culture, HR, or leadership development is a plus, but not a requirement. Most importantly, you're motivated to take ownership, work independently, and help build a company from the ground up.
What we offer
•Equity participation and the opportunity to become a key part of INNU
•Direct collaboration with the founders
•Freedom to shape our marketing and commercial strategy
•Flexible working arrangements and the opportunity to grow with the company
Interested?
Tell us a little about yourself, your experience, and why you'd like to help build INNU. For more information or questions please contact us at [email protected] or phone number.

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