Mall Marketing Executive – Job Description
Department: Marketing & Operations
Reports To: Marketing Manager / Mall General Manager
Role Overview
The Mall Marketing Executive is responsible for planning, executing, and monitoring marketing initiatives that drive footfall, enhance tenant relationships, and strengthen the mall's brand presence within its catchment area. This role bridges creative campaign development with operational execution, working closely with tenants, vendors, and internal teams to deliver measurable business outcomes.
Key Responsibilities
•Developing and implementing the mall's marketing calendar, including seasonal campaigns, promotional events, and tenant collaboration activities designed to increase visitor traffic and dwell time.
•Coordinating with tenants and brand partners to align promotional activities with mall-wide initiatives, ensuring consistent messaging and maximizing mutual benefit.
•Managing social media channels, digital advertising, and content creation, along with tracking engagement metrics to refine strategy.
•Overseeing on-ground event execution, from concept approval through vendor coordination, logistics, and post-event evaluation.
•Managing marketing budget: planning marketing spend across campaigns, negotiating with vendors and media partners, and reporting on return on investment to senior management.
•Building and maintaining relationships with local media, influencers, and community organizations to support broader brand visibility efforts.
•Conducting competitor and market analysis to identify trends, benchmark mall performance against comparable properties, and recommend strategic adjustments.
•Regular reporting on footfall data, campaign performance, and tenant satisfaction, feeding into quarterly business reviews with mall ownership or management.
Required Qualifications
•Bachelor's degree in marketing, business administration, or a related field is typically required.
•Two to five years of relevant experience in retail marketing, mall operations, or a similar consumer-facing environment.
•Strong written and verbal communication skills.
•Proficiency in digital marketing tools, social media platforms, and basic analytics reporting.
Key Skills
•Strong project management abilities.
•Creative thinking balanced with commercial awareness.
•Negotiation skills for vendor and tenant interactions.
•Comfort working in a fast-paced, deadline-driven environment.
•Experience with CRM or marketing automation platforms is advantageous.
Location
On-site – Hyderabad, TS
Scheduled Weekly Hours
48
