About the Role
You will design measurement for offline and out-of-home campaigns, including holdout tests, matched-market tests, media mix models, and incrementality studies. You will combine marketing, digital, and product signals; advise Marketing leadership on experiments; and align offline and online measurement.
Requirements
•Experience measuring marketing effectiveness
•SQL
•Python
•Causal inference
•Media mix modelling
•Incrementality testing
•Stakeholder management
•Experience designing measurement without click-level signals
•Experience with OOH, billboard, or experiential campaign measurement
•Robyn
•Recast
•LightweightMMM
Responsibilities
•Design and run measurement for offline and out-of-home campaigns.
•Conduct geo holdout tests, matched-market tests, media mix modelling, and incrementality studies.
•Advise Marketing leadership on channels, markets, and formats to test.
•Build models combining offline spend, digital, and product signals.
•Align offline and online marketing measurement with Growth Data scientists.
Benefits
•Annual discretionary professional-development stipend
•Annual discretionary social-travel stipend
•Annual company offsite
•Monthly co-working stipend
