MEDvidi

marketing data analyst for mental healthcare

In short

Marketing Data Analyst для AI-платформы психиатрической помощи MEDvidi: анализ платных и органических маркетинговых каналов, дашборды по акквизиции и конверсии, атрибуция, A/B-тестирование. Требуются 2+ года опыта в маркетинговой аналитике B2C HealthTech/подписочных продуктов, сильный SQL и Python, опыт с GA4/Mixpanel/PostHog и BI-инструментами (Tableau), знание статистики. Формат — удалённая работа по долгосрочному B2B-контракту с перекрытием CET/CEST часов, нужен свободный русский и английский B2.

О компании
MEDvidi is an AI-powered mental healthcare platform that combines licensed providers with proprietary AI tools to deliver psychiatric care for conditions such as ADHD, anxiety, and depression. Its technology automates charting, follow-ups, and treatment planning to improve efficiency and clinical quality.
Задачи
•Analyze the performance of paid and organic marketing channels and individual campaigns
•Recommend how to allocate paid marketing spend across channels and campaigns
•Build and maintain dashboards to monitor acquisition performance and conversion funnels
•Investigate funnel drop-offs and identify opportunities to improve acquisition and conversion
•Investigate issues and discrepancies in marketing data to improve reporting accuracy and reliability
•Monitor marketing attribution and help resolve measurement gaps and issues
•Plan, launch, monitor, and analyze A/B and A/B/n experiments in collaboration with the team
•Advise the cross-functional Demand and Supply group using data, and clearly communicate findings and recommendations
Требования
•2+ Years of experience as a Marketing Data Analyst
•Experience in marketing analytics within B2C HealthTech, telemedicine, subscription-based digital products, or e-commerce
•Recent hands-on experience in web marketing analytics, focused on paid acquisition, website conversion funnels, attribution, and marketing ROI. Experience limited to mobile or desktop applications does not meet this requirement
•Experience analyzing marketing performance in US, European, or other international markets, with an understanding of how market differences affect acquisition performance, user behavior, and conversion funnels
•Strong proficiency in SQL and experience using Python for data analysis
•Experience with event-based web analytics tools such as PostHog, Mixpanel, GA4, or similar platforms
•Experience with BI tools and dashboard building; Tableau is used, but experience with other systems is welcome
•Solid knowledge of statistics and probability, with the ability to apply them to business questions and experiments
•A structured approach to problem-solving: clarify the question, define the analytical plan, and carry out the work
•Ownership and follow-through, with the ability to prioritize work based on business impact
•Transparent communication and an evidence-based approach to decision-making
•Fluent Russian and English level B2 or higher
•Proficiency in using LLMs in daily work and the ability to critically evaluate their output
•Ability to work CET/CEST overlapping hours
•Comfortable working under a long-term B2B contractor model using personal equipment
Nice to have: Hands-on experience with Google Tag Manager, basic understanding of web technologies.
Условия
•Competitive compensation and clear growth opportunities
•Health insurance after the probation period, plus sports and wellness compensation
•Personalized English lessons via Preply
•19 Working days of vacation per year, 3 additional wellness days, and paid sick leave for the first 5 working days
•Thoughtful gifts for important life events
•Long-term B2B collaboration

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