Задачи
CRM Support & User Enablement
•Support the day-to-day use and adoption of the CRM tool.
•Onboard and train new CRM users, including training on key B2B processes.
•Partner with IT to manage CRM enhancements and related projects.
•Communicate new CRM features, content, dashboards, and enhancements to users.
Strategic Marketing
•Conduct competitive analyses across existing markets.
•Conduct ad hoc market studies to support Business Unit Managers and the Transit Management Team, including new technologies, product adjacencies, market potential assessments, and other strategic topics.
Operational Marketing
•Develop and support marketing communication campaigns.
•Create marketing content, including articles and white papers.
•Support the development of product promotion materials and videos.
Candidate profile
•Good knowledge of the Office pack
Требования
•Good level of English
•Knowledge of CRM Tool will be an advantage.
•Bac+3 in engineering or business school with the ability to work in an industrial environment for a work-study position starting in January 2027.
О компании
Wabtec is a leading global provider of equipment, systems, digital solutions, and value-added services for the freight and transit rail sectors. Drawing on more than 150 years of experience, the company works across freight, transit, ports, logistics, mining, industrial, and marine sectors. Wabtec has a global team of about 30,000 employees worldwide.
