About the Role
Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Abcam, one of Danaher's 15+ operating companies, our work saves lives and we're all united by a shared commitment to innovate for tangible impact.
At Abcam, we believe the scientific community goes further, faster when we go there together. That's why we work with life scientists to provide biological reagents and solutions that enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases and metabolic disorders. Our talented team of over 1,400 colleagues worldwide is our greatest asset.
The Marketing Campaign Manager is responsible for developing and leading a variety of global campaigns that bring to life the vision and positioning through distinctive creative, comms and execution. This position reports to Senior Marketing Manager and is part of the global marketing team located in Cambridge, UK and will be an on-site role.
Responsibilities
•Campaign strategy and management - Lead the end-to-end development of global campaigns, including their planning, execution and optimisation - translating business priorities and customer needs into effective campaign strategies. Ensure campaigns are delivered on time, in budgets and meeting agreed objectives.
•Customer & audience strategy - Translate customer insights, business priorities and market opportunities into clear campaign strategies with defined target audiences, customer journeys, value propositions & messaging, and clear campaign objectives.
•Performance & optimisation – Define campaign KPIs and measurement plans aligned to business objectives. Monitor performance throughout the campaign lifecycle, identify actionable insights and continuously optimise activity to improve customer engagement, demand generation and return on investment.
•Creative & content development – Develop creative & content briefs that translate campaign strategy into differentiated customer-relevant messaging and compelling omni-channel experiences. Manage development through internal teams, external partners or agencies as required, ensuring assets adhere to brand guidelines and relevant internal policies.
•Cross-functional working - Partner with wider global marketing, commercial, channel and regional marketing teams to activate campaigns effectively across markets, growing brand preference, generating demand and contributing to revenue through digital and in-person sales channels.
Requirements
•Bachelor's degree in marketing, communications, business (or related fields).
•Prior experience in a similar marketing role.
•Strong project management and organisational skills to meet tight deadlines and work on multiple projects simultaneously, with experience working cross functionally and managing multiple stakeholders.
•Excellent attention to detail with strong proofreading skills.
•Knowledge in analytics (including GA).
•Occasional travel to other sites and activities <10% of time.
•A scientific background would be beneficial, though not essential.
•Paid media management.
Benefits
Abcam, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs, including health care programs and paid time off. This job is also eligible for bonus/incentive pay.
