As a Campaign Manager, you will be a key player in our AWM Marketing team, working collaboratively to develop and implement strategic marketing plans. Your contributions will drive awareness, generate leads, and ultimately contribute to AWM's growth with the CRM and Marketing Cloud.
Responsibilities include:
•Ongoing collaboration with BM, including developing a detailed campaign timeline
•Campaign "sizing" and capacity estimates
•Establish ways of working together with BM, Sales, Merkle (Consultant)
•Collect detailed requirements and offer standard solutions (Mural flow, Form requirements, DM checklist, ROI Breakdown, Improvement Suggestions, Content Creation)
•Work closely with CRM Partners and collaborate with Marketing Ops on new functionality development
•Create campaigns and statuses in CRM
•Build journeys and develop US-AMS standard forms in SFMC UAT
•Work with Marketing Ops for sign-off and push to Prod
•Build segments on DC
•Prep and sign off with Marketing Ops on data loads
•Collab with BM (Marketing Ops) on iterations
•End-to-end test and sign-off in UAT and PROD with Marketing Ops
•Deploy journeys and standard forms in SFMC PROD
•Assist with Allego videos for sales training
•Launch Campaign and incoming prospect monitoring
•Match and Merge leads and contacts in CRM
•Develop and provide reports in SFMC
•Evaluate results with BM, Sales, Marketing, Ops
