Movavi

marketing analyst in subscription software

In short

Роль маркетингового аналитика в компании, разрабатывающей подписочное ПО (Movavi): анализ маркетинговых и продуктовых гипотез, построение и поддержка BI-отчётов, моделирование LTV и атрибуции, работа с метриками подписочной бизнес-модели (LTV, retention, CAC, ROI/ROAS). Требуется 3+ года опыта, уверенный SQL, Python для аналитики и визуализации, опыт работы с BI-системами и знание статистики. Формат работы полностью удалённый, английский нужен на уровне чтения технической документации.

Описание
Movavi creates easy-to-use software that brings joy to millions of people worldwide.
Задачи
•Use data to validate marketing and product hypotheses
•Run exploratory analyses and identify patterns, growth opportunities, and reasons behind metric changes
•Build, maintain, and improve BI reports for multiple teams
•Perform ad hoc analyses for marketing, product, and business needs
•Work on LTV modeling and forecasting
•Develop and improve attribution models
•Support marketing channels with budgeting and performance modeling
•Analyze the effectiveness of marketing activities and their impact on business metrics
•Work with large datasets, write complex SQL queries, and use Python scripts for analysis and visualization
•Collaborate with marketing, analytics, product, and development teams
•Prepare insights and present complex analytical findings in a clear, easy-to-understand way
Требования
•3+ Years of experience
•Strong SQL skills and the ability to write complex queries
•Experience using Python for analytics, data processing, and visualization
•Experience working with BI systems
•Solid knowledge of statistics and the mathematical foundations needed for hypothesis testing and experiments
•Experience with marketing analytics and business metrics
•Understanding of subscription models and metrics such as LTV, retention, CAC, payback, and ROI/ROAS
•Ability to run deep data analyses and turn findings into clear business insights
•English skills sufficient for reading technical documentation and analytical materials
•Proactive mindset, strong communication skills, and the ability to explain complex ideas in simple terms
Nice to have: experience with subscription-based B2C products, building or improving LTV models, developing or improving attribution models, marketing channels such as PPC, SEO, affiliate, paid social, and others, participating in A/B tests and evaluating the results, building regular management reporting and presenting business results, growing a small team of analysts
Условия
•Confirmed employment from day one
•Remote work from anywhere in the world or at the company office
•Flexible work schedule
•Corporate events and team-building activities
•Personalized professional growth and development within the company
•Mentorship from experienced professionals

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