Описание: Scentbird is a digital subscription service and fragrance marketplace that inspires people to discover and explore scents beyond the ordinary.
Задачи:
•Analyze performance marketing across marketing channels
•Own CAC, LTV, and ROI analysis and help optimize marketing efficiency
•Build and maintain attribution models and support incrementality testing
•Design and analyze A/B tests across creatives, landing pages, and funnels
•Evaluate the performance of email, SMS, push notifications, and other CRM channels
Требования:
•3+ Years of experience in marketing, product, or data analytics
•Strong SQL and Python skills and experience working with large datasets
•Experience with digital analytics tools such as GA4, Mixpanel, Amplitude, and Looker
•Solid understanding of performance marketing metrics, including CAC, LTV, ROAS, and attribution
•Hands-on experience with A/B testing and experiment design
•Experience working with event tracking and GTM
•Knowledge of incrementality testing, MMM, or causal inference
•Experience analyzing CRM or lifecycle marketing campaigns
•Upper-intermediate English or higher
Условия:
•Competitive compensation plus bonus
•Paid time off
