Toobit

KOL BD Manager / Lead (Crypto)

In short

This role manages and grows a network of affiliates, trading agents, and crypto KOLs, designing incentive and referral rebate plans to drive performance. It's a business development position at a crypto trading platform, requiring 2-3 years of BD or affiliate marketing experience in crypto. The work centers on tracking channel ROI, running promotional campaigns, and building long-term relationships with marketing partners.

KOL BD Manager / Lead

Full-time / Company: Toobit

Responsibilities:

•Identify, recruit, and manage top-performing affiliates and trading agents.

•Develop custom incentive plans to boost performance.

•Maintain relationships with KOLs and marketing channels for long-term cooperation.

•Execute and track KOL marketing strategy, analyse channel results and optimise ROI.

•Coordinate local promotional campaigns and events.

•Monitor industry developments and competitor movements; strategize corresponding actions.

Requirements:

•2-3 years in BD or affiliate marketing in the crypto industry.

•Familiar with user acquisition models and trading behaviors.

•Experience working with agents/KOLs and knowledge of referral rebate systems.

•Excellent interpersonal and relationship-building skills.

•Good verbal and written communication skills in English.

•Patient, responsible, and able to work well under pressure with strong execution.

Benefits:

•$3k-6k/month

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