Cognition

Japan Partner Marketing

In short

This role leads joint marketing programs with cloud, SI, and technology partners for a company operating in Japan, covering co-marketing campaigns, partner enablement, and performance measurement. It requires 5+ years of partner marketing, alliances marketing, or product marketing experience in a technical or enterprise software company in Japan, native Japanese, and business-level English. The job demands cross-functional influence over Sales, Partnerships, and Product teams and the ability to translate technical concepts into partner-ready narratives.

About the Role
You will build and lead joint marketing programs with cloud, SI, and technology partners. You will develop joint value propositions and messaging, execute co-marketing campaigns and events, enable partner teams, collaborate with Sales and Partnerships, and measure program performance to improve future investments.
Requirements
•5+ years of experience in partner marketing, alliances marketing, or product marketing for a technical or enterprise software company in Japan
•Ability to work cross-functionally and influence Sales, Partnerships, and Product teams
•Strong written and verbal communication skills
•Ability to translate technical concepts into partner-ready narratives
•Ability to run integrated marketing programs and measure their impact
•Analytical ability to evaluate program performance
•Business-level English
•Native Japanese
Responsibilities
•Build and lead joint marketing programs with key partners
•Develop joint messaging and solution stories
•Plan and execute co-marketing initiatives, including launches, webinars, campaigns, events, and workshops
•Build integrated motions with strategic partners
•Manage partner presence at strategic industry events
•Drive partner enablement through messaging guides, training resources, product content, and marketing kits
•Collaborate with Sales and Partnerships to translate activities into pipeline and co-selling momentum
•Track and report partner-program performance

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