Cognition

Analyst Relations

In short

This role builds an analyst relations program from scratch for a technical product company, managing relationships with Gartner, Forrester, IDC, and boutique firms. It covers briefings, Magic Quadrant and other evaluation submissions, RFI strategy, customer references, and coordinating product, engineering, and marketing contributors. It demands prior experience owning analyst evaluation submissions, executive stakeholder prep, and strong project management and communication skills.

About the Role
You will build the analyst relations program from the ground up. You will manage relationships with major research firms, plan briefings and inquiries, lead evaluation submissions, coordinate internal contributors, develop customer references, and share analyst insight and validation with Sales and Marketing.
Requirements
•Long-term interest in analyst relations
•Experience owning a Magic Quadrant submission, including RFI, briefing, and reference program
•Ability to develop RFI strategy and draft answers for a technical product
•Experience in product marketing, communications, or go-to-market for technical products
•Executive stakeholder preparation experience
•Project management skills
•Written and verbal communication skills
•Technical understanding of engineering products
Responsibilities
•Manage relationships with Gartner, Forrester, IDC, and relevant boutique analyst firms
•Build and manage the annual calendar of analyst briefings and inquiries
•Prepare internal stakeholders for analyst briefings
•Lead end-to-end submissions for major analyst evaluations
•Coordinate evaluation strategy, questionnaires, demos, and follow-ups across product, engineering, and marketing
•Manage and systematize the customer reference pipeline for evaluations
•Bring analyst insights into the business
•Provide analyst validation to Sales and Marketing

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