Italian Cuisine Sales Specialist - London
Up to £43,000 - company car or car allowance & home-based contract
This is a specialist sales role focused on delivering incremental growth, new customer acquisition, and share-of-wallet uplift across the authentic Italian cuisine category. Covering London, the specialist will act as the go-to expert for authentic Italian cuisine, supporting frontline sales colleagues in identifying and winning relevant opportunities within existing accounts, while also proactively targeting and securing brand new customers where the company previously lacked the range to compete. By combining deep product knowledge with a strong commercial focus, the role will drive penetration of Italian cuisine across existing and new business, helping shape the future of the range and accelerating credibility and success in this fast-growing category.
Responsibilities
•Proactively research and prospect new business opportunities, maintaining a healthy and dynamic pipeline of potential customers with authentic Italian cuisine needs.
•Support frontline sales colleagues (Area Sales Managers, Business Development Managers, Sales Consultants) to identify and win Italian cuisine share-of-wallet opportunities within their customer base.
•Build strong commercial relationships with both new and existing customers to understand their business, menu strategy, and Italian cuisine requirements.
•Develop profitable and relevant propositions tailored to customer needs, leading to customer wins and long-term partnerships.
•Build ledger and own customer relationship directly for outlets within an assigned area.
•Onboard new customers effectively and successfully.
•Grow total value of the neighbourhood by increasing share of wallet with existing customers and acquiring new customers through targeted Italian cuisine-led solutions.
•Deliver exceptional customer experiences through tastings, demonstrations, and menu consultation to showcase the Italian range and unlock new opportunities.
•Monitor competitor activity and work proactively to retain business and develop long-term, profitable partnerships with customers.
•Use Salesforce CRM to manage pipeline, track activity, and provide clear visibility of progress across opportunities.
•Collaborate with procurement and category teams to influence future range development based on customer feedback and market trends.
•Represent the Italian cuisine proposition at food shows, team meetings, and engagement events to build internal awareness and momentum.
Requirements
•Fluent Italian speaker
•Strong passion for authentic Italian cuisine, with sound knowledge of key product types and regional trends.
•Demonstrated success in sales, business development, or account management within foodservice, hospitality, or a relevant category.
•Experience using customer insight, menu analysis, and market data to identify and convert opportunities.
•Excellent communication, relationship-building, and influencing skills.
•Self-motivated and proactive, with strong organisational skills and the ability to manage a field-based role across Central London.
•Comfortable working independently as well as collaboratively across cross-functional teams.
•Commercially astute, with the ability to balance short-term wins and long-term customer value.
Benefits
•Flexible working opportunities from day one
•Enhanced maternity, adoption and paternity pay for eligible colleagues
•Up to 52 weeks of maternity and adoption leave
•Adoption and surrogacy support
•Shared parental leave
•Fertility treatment leave
•Carer's leave and support for colleagues with caring responsibilities
•Emergency time off for unexpected dependant care situations
•Parental leave to help balance work and family commitments
•Compassionate leave to enable you to be there with loved ones during the most difficult times
•A 24/7 employee assistance programme, giving access to independent advice, support and medical services such as free virtual GP appointments and free virtual physiotherapy – including for spouse and dependents
•Access to a wide range of discounts and other benefits to support financial wellbeing
•Company car or car allowance
•Home-based contract
