Sysco GB

Area Sales Manager

In short

Field-based Area Sales Manager role for kff (part of Sysco GB), a regional food wholesaler, covering Central London. The job involves winning new independent foodservice business, growing existing customer accounts, and building strong local relationships through face-to-face selling. Requires strong commercial awareness, Excel proficiency and sales drive; food industry experience is a plus but not essential. Offers up to £39,500 plus bonuses, a company car or car allowance, and a home-based contract.

Area Sales Manager – Central London
Up to £39,500+ with bonuses, company car or car allowance & home-based contract
Kff is a regional food wholesaler with around 250 colleagues based near Maidstone, Kent. We are part of Sysco, the world's largest foodservice provider with over 65,000 colleagues globally. kff has a family feel with a close-knit team, supplying both local pub and restaurant customers as well as delivering direct to the caterer.
Here at kff we've got ambitious growth plans and we are looking for Area Sales Managers who will be responsible for winning and maximising independent foodservice business in your area. So if you love working out in the field as well as having the opportunity to grow your own career as part of the biggest and best Foodservice companies, then kff is the place for you.
Responsibilities
•Gain, grow and retain customers delivering profitable volume growth vs targets
•Research your target audience and opportunities in your territory
•Build and leverage strong customer relationships within your territory and community through constant selling, face to face meetings and understanding the customer needs
•Onboard new customers effectively & successfully whilst ensuring close working relationships with existing accounts and track activity
•Effectively partner your customers to understand their plans for growth, adding value, offering a wide range of practical solutions and products
•Understand competitor activity & proposals, ensuring you are always offering your customers the best local solutions
Requirements
•Ability to win new business and maximise sales opportunities with existing customers
•Commercially astute with strong business awareness
•Technically proficient in Excel
•Skilled at building and maintaining strong customer relationships
•A genuine passion for sales
•Experience or knowledge of the food industry would be beneficial but is not essential

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot