About the Role
Voy is building a category-defining healthcare brand. We operate in a highly regulated, emotionally charged space where trust, clarity and storytelling are central to growth. We're looking for an Integrated Brand Marketing Manager to bring that brand to life through ambitious, creatively distinctive marketing that drives both brand and commercial metrics. You'll turn customer insight into compelling propositions and make sure everything we do builds a stronger, more distinctive brand.
Responsibilities
•Develop and deliver integrated brand marketing activity across TV, OOH, paid social, organic social, PR, influencers, partnerships and CRM, from major campaigns to ongoing brand initiatives.
•Turn customer insight into compelling marketing strategies and propositions, using research, market understanding and competitive insight to identify opportunities and shape creative briefs.
•Lead the development and execution of brand campaigns, from initial strategy and creative development through to channel planning, production, launch and measurement.
•Drive go-to-market planning and execution for new products, services and key business initiatives, making sure launches are coordinated, impactful and commercially effective.
•Connect brand and performance marketing, partnering closely with Paid and Growth teams so ideas translate effectively across channels, from mass awareness to conversion.
•Shape brand messaging and storytelling, working with creative teams to develop distinctive, consistent ideas that simplify complex healthcare topics and resonate with customers.
•Own the planning and delivery of marketing initiatives, coordinating internal teams and external agencies, managing timelines and budgets, and making sure work is delivered to a high standard.
•Measure and optimise marketing effectiveness, working with Growth and Analytics to understand performance across brand and commercial metrics and apply learnings to future activity.
•Contribute to the wider brand marketing strategy, identifying opportunities to build awareness, consideration, trust and preference across Voy's categories.
•Proactively identify opportunities to grow the brand, developing new initiatives, partnerships and creative ideas that build relevance, reach and consideration beyond major campaign moments.
Requirements
•An experienced brand marketer with 5+ years in brand marketing and a track record of developing and delivering integrated marketing activity across multiple channels.
•Strategic and creative in equal measure, able to uncover meaningful customer insights, develop compelling propositions and translate them into effective marketing.
•Creatively ambitious with excellent judgement, able to recognise powerful ideas, write inspiring briefs and work with creative teams and agencies to push work from good to great.
•Commercially minded, with a strong understanding of how brand marketing contributes to customer acquisition, consideration and long-term growth.
•Comfortable across brand and performance channels, understanding how creative needs to work across TV, OOH, paid social, organic, CRM and other touchpoints.
•A strong storyteller and communicator who can simplify complex topics into clear, compelling messages.
•An excellent operator, able to manage multiple projects, stakeholders, agencies and deadlines without compromising creative quality.
•Curious and analytical, comfortable using customer research, marketing data and performance insights to inform decisions.
•A collaborative self-starter who can confidently bring together teams across Brand, Growth, Creative and Product.
•Energised by a fast-moving environment where you have the autonomy to own projects and make things happen.
Conditions
No conditions stated in the posting.
