The Crown Is Yours
As an Integrated Marketing Manager, you'll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino. You'll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you'll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.
What You'll Do
•Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.
•Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.
•Translate product and brand positioning into insight-driven, locally relevant campaigns.
•Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
•Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior.
•Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
•Use data and performance insights to inform decisions, test new ideas, and continuously improve results.
What You'll Bring
•At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.
•Strong understanding of the Canadian market, including sports, culture, and consumer.
•Proven experience developing and executing integrated, multi-channel campaigns.
•Knowledge of content, media, and partnerships beyond traditional performance marketing.
•Ability to operate independently in a fast-paced environment while managing multiple priorities.
•Strong analytical skills with experience using data to inform marketing decisions.
•Excellent cross-functional collaboration and communication skills, with strong storytelling ability.
Join Our Team
DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment; guidance will be provided through the process if this is relevant to the role.
