About the Role
Do you love modern hair care, follow the latest social media trends and know what makes creator content successful? Then join our team and take our brand to the next level as an Influencer Marketing Manager. MONDRIAN:LABS operates two independent beauty brands in Berlin: SHYNE and Pomélo+Co. Both have a loyal D2C customer base and growing B2B partnerships across Europe, including with DM, Rossmann, Boots and Bipa.
Responsibilities
•Independently manage all influencer and creator activities for SHYNE in Germany and the UK, with a focus on sell-out at our retail partners such as dm and Rossmann
•Plan and implement creator campaigns aligned with the retail calendar: launches, new listings, promotional periods and promotions
•Develop content formats with a clear retail focus (e.g. drugstore hauls, shelf and in-store content, calls to action to buy in-store)
•Coordinate closely with colleagues responsible for retail to ensure creator activities and retail initiatives align in timing and content
•Measure the retail impact of creator campaigns and derive specific optimizations
•Build and maintain a strong creator network (nano to macro) on TikTok and Instagram
•Manage the budget efficiently and negotiate collaborations with creators and agencies, with the aim of using the budget profitably and cost-effectively
•Scale top-performing content through Spark Ads in close collaboration with the performance marketing team
•Build, develop and manage an affiliate program
•Build and manage the TikTok Shop
•Develop and implement profitable influencer strategies for retail and D2C in close collaboration with the Head of Growth, with a clear focus on revenue growth and ROI
•Continuously monitor the market and competitors, both in retail and on social media, to identify relevant trends and creator potential early
•Create data-driven reports across retail and D2C channels, with specific recommendations to accelerate growth
Requirements
•At least 2 years of professional experience in influencer marketing, at an influencer agency or in a comparable environment, ideally with experience running campaigns for brands listed in drugstores or food retail
•Understanding of how creator content influences purchasing decisions in retail and how retail activations can be connected with D2C goals
•A proven track record in influencer marketing, ideally with an established network of relevant creators and agency partners
•You understand why content goes viral, analyze performance data and derive specific recommendations from it
•Metrics such as ROAS, CAC, AOV, CPM, CM3, Conversion Rate (CR) and Engagement Rate (ER) are part of your everyday work, as is monitoring retail sell-out performance
•Strong communication and negotiation skills, and a confident manner with creators, agencies and internal stakeholders
•A structured, thorough and self-directed approach to work; you stay on top of things even during busy periods
•Entrepreneurial thinking, high self-motivation and a hands-on mentality
•Enthusiasm for social media, the creator economy and beauty
•You thrive in a fast-paced start-up environment where processes are continuously developed and priorities adjusted flexibly
•Fluent written and spoken German and English
•Based in Berlin or willing to relocate
•Valid work permit for Germany
Benefits
•Full transparency about the relevant business metrics and the direct impact of your work on company growth
•An exciting start-up atmosphere that fosters a culture of support, collaboration and individual growth
•Flexible work-life balance: hybrid working model with up to two work-from-home days per week (Mondays and Fridays)
•Additional days off: Work-from-Anywhere days plus December 24 and 31 as extra days off
•Modern working environment: office at Rosenthaler Platz in Berlin with a great view, dog-friendly
•Health support: Urban Sports Club membership (M), or alternatively benefits, employee discounts and vouchers in the Probonio app
•Regular team lunches and team events
•Free company products on an ongoing basis
•Choice of equipment: a MacBook or a notebook of your choice
•Free fruit basket, snacks and fresh coffee
