Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)

Influencer marketing manager in der Beauty-Branche

In short

Эта роль отвечает за стратегическое и операционное развитие влияния-маркетинга (influencer marketing) бренда beauty-индустрии в Берлине, включая планирование кампаний, переговоры с креаторами и агентствами, анализ KPI и построение команды. Требуется несколько лет опыта в influencer- или creator-маркетинге, желательно в beauty, lifestyle или FMCG, сильные навыки переговоров и аналитики, знание немецкого рынка креаторов, а также свободное владение немецким и английским языками. Работа в гибридном формате в Берлине с полной занятостью.

About us
We are a diverse team of beauty enthusiasts from around the world, committed to an inclusive and supportive work environment where everyone feels valued and respected. Your heart beats for beauty, social media and the creator world, and you have a feel for trends and strong collaborations? Then you are in the right place! We are looking for an engaged person to strategically and operationally develop our influencer marketing together with us in Berlin.
Responsibilities
•You are responsible for the strategic and operational development of our influencer marketing and continuously develop it with a focus on brand building and performance.
•You plan and manage influencer campaigns and collaborations end-to-end — from selecting and approaching suitable creators to briefings, schedules and product shipping, through content coordination and asset management, to reporting.
•You identify relevant creators, new trends and collaboration opportunities, build long-term relationships with creators and agencies, and strategically develop existing collaborations.
•You independently conduct contract and terms negotiations, keeping budgets, scope of services and our brands' goals in mind.
•You analyze relevant influencer and campaign KPIs, are responsible for the structured preparation of relevant reports, and derive concrete optimization measures from them.
•You work closely with Brand, Social Media, Performance Marketing and E-Commerce to optimally align influencer activities with our campaigns and other marketing measures.
•You contribute to brand and influencer events and are particularly responsible for involving and looking after relevant creators.
•You continuously develop processes, structures and workflows in influencer marketing and ensure efficient and structured implementation.
•You also contribute to selected brand partnerships and develop suitable collaboration approaches together with relevant internal teams.
•Looking ahead, you will contribute to building and developing our influencer team and will also take on functional responsibility within the team.
Requirements
•You have several years of professional experience in influencer marketing or creator marketing, ideally in the beauty, lifestyle or FMCG industry.
•You understand influencer marketing as both an important brand and performance channel and can translate strategic goals into concrete measures.
•You have a very good understanding of relevant influencer and campaign KPIs and are confident analyzing data and deriving concrete recommendations for action.
•You have strong negotiation skills and a good commercial understanding, and can assess collaborations from both a brand and a business perspective.
•You know the German creator, social media and influencer landscape and have a good feel for relevant trends, talent and new collaboration opportunities.
•You work in a structured, independent and solution-oriented way and keep schedules, budgets and deliverables in view even when several campaigns are running in parallel.
•You impress with a confident manner, clear communication and strong relationship-building skills when dealing with creators, agencies and internal stakeholders.
•You think proactively and ahead, and are committed to sustainably developing topics, processes and collaborations.
•You have very good written and spoken German and English skills.
Nice to have
•Initial experience in the functional leadership and development of team members is an advantage.
What we offer
•Exciting projects in an agile environment: at Cosmo Beauty Brand House, you have the opportunity to shine and really make a difference, helping shape the DACH market.
•A vibrant office in the heart of Berlin with excellent public transport connections and the flexibility of hybrid working for a balanced work-life balance.
•Personal and professional development from day one, with the chance to contribute to international projects and support the growth of the brand.
•Independent work with the freedom to take on responsibility.
•Flexible hybrid model combining office work and working from home.
•Mobility & lifestyle: choose between a public transport subsidy or an Edenred benefits solution / Urban Sports Club.
•Beauty benefits: employee discounts on products and the opportunity to test the latest beauty products.
•Regular company and team events, and an international working environment.
•Employee referral program with a referral bonus for successful employee recommendations.

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