About the Role
As an Influencer Marketing Manager at 7Mind, you ensure our influencer campaigns make a measurable contribution to growth. You manage the entire process, from creator selection, negotiation and execution to data-driven optimization. You also provide our Performance Marketing team with strong creator content for Partnership Ads and UGC Ads, and manage selected creator co-creations. You are part of a four-person Influencer Marketing team and work closely with Performance Marketing, Brand, Content and Data. You report to the Lead Influencer Marketing. 7Mind is the best-known app for mindfulness and mental health in German-speaking countries.
Responsibilities
•Plan, execute and manage end-to-end cross-platform influencer campaigns for 7Mind on Instagram, TikTok, YouTube and in podcasts, including creator scouting and selection, briefing, content approval and go-live.
•Negotiate rates, deliverables and contracts with creators, management teams and agencies, acting confidently and fairly while keeping the business case in mind.
•Negotiate Partnership Ads and UGC Ads, including usage rights, durations and approvals.
•Adapt content in editing so that the Performance Marketing team can use it directly in paid campaigns.
•Evaluate every campaign using data (e.g. CAC, conversions, reach and engagement) and make results transparent to the team.
•Derive clear learnings from the data to continuously optimize budget allocation, formats, timing and creator mix, and strategically grow strong partnerships.
•Negotiate and manage selected influencer co-creations, such as joint meditations or courses, and optimize them for performance.
•Maintain lasting relationships with creators and their management teams, acting as their first point of contact at 7Mind.
•Work closely with Performance Marketing, Content, Brand and Data, actively contributing your perspective to decisions.
Requirements
•2–4 years of experience in Influencer Marketing, ideally in a B2C, app or subscription environment.
•Demonstrated experience independently planning, executing and evaluating performance-oriented influencer campaigns.
•Experience with Partnership Ads (e.g. Meta, TikTok Spark Ads) and UGC Ads, including negotiating usage rights.
•You enjoy negotiating. You confidently conduct rate and contract discussions and achieve good results for both sides.
•Analytical mindset: you enjoy working with numbers and know the relevant KPIs such as CAC or conversions. You are confident using Excel/Google Sheets and make decisions based on data.
•Strong people skills and genuine enjoyment of relationship management.
•Fluent German (at least C1) and very good English.
Nice to Have
•Initial experience with video-editing tools (e.g. CapCut or comparable tools) for small editing adjustments — we will teach you everything else.
•Initial experience with creator co-creations, creator products or ambassador programs.
•Basic understanding of paid social, e.g. Meta Ads Manager or creative testing.
•Interest in mindfulness, mental health or psychology.
•Experience with dashboard or BI tools (e.g. Tableau) or tracking setups (codes, links).
Benefits
•30 vacation days per year plus Christmas Eve and New Year's Eve as additional paid days off.
•Hybrid working model — 60% in the office, 40% from home, applicable across all working hours.
•Up to 4 weeks of work from abroad per year (for Berlin-based roles).
•Free Urban Sports Club M membership and access to Nilo Health for mental health and personal development.
•Free access to 7Mind, Gymondo and Buddyfit — our own digital wellbeing products.
•€30 monthly mobility budget via Navit.
•€1,000 annual learning and development budget plus a variety of opportunities for personal development.
•Family-friendly benefits — childcare costs and paid days off to care for sick children.
•Office essentials — fruit and vegetable basket, muesli and yogurt (including vegan options), drinks and snacks.
•Pet-friendly office — four-legged friends are very welcome.
•These benefits apply to permanent full-time and part-time positions. Working students and interns receive a prorated selection.
