About the Role
As CRM Manager – Lifecycle & Engagement (f/m/d) at 7NXT Health Group, you design and optimise end-to-end lifecycle experiences across our brands and markets. You build habit-forming journeys that convert, engage and retain users at scale — combining behavioural science, data-driven experimentation and high-quality communication across Gymondo, 7Mind, Buddyfit and Preneo. You have a high degree of ownership within CRM, work with short decision cycles and have the space to experiment and make a real impact on millions of users.
Responsibilities
•You build, launch and optimise lifecycle campaigns across email, push, in-app and web
•You operate confidently within Braze, using advanced segmentation, journey orchestration and structured testing
•You improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flows
•You apply behavioural principles to increase engagement and reduce early drop-off
•You identify commercial opportunities through experimentation and data-driven analysis
•You collaborate cross-functionally with creative, analytics and market teams to deliver high-quality, timely lifecycle communication
•You translate insights into clear, actionable improvements that drive both engagement and revenue
Requirements
•Deep hands-on experience with Braze — advanced expertise clearly demonstrated; certification is a plus (Braze Certified Marketer, Digital Strategist or Practitioner)
•Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity
•Experience in subscription models and free-to-paid lifecycle strategies
•Familiarity with high-intensity activation approaches: frequent early touchpoints, strong value framing and conversion-driven communication as used by top subscription apps
•A habit-building mindset: you think in triggers, routines and motivation loops
•Analytical and experimentation-driven, with the ability to interpret lifecycle data and turn insights into action
•Strong communication instincts and the ability to craft clear, motivating messages
•Fluent German, preferably native
•Fluent English
Nice to Have
•Experience applying behavioural science to lifecycle design
•Exposure to pricing, paywall or offer testing
•Experience working across multiple European markets or languages
Conditions
No conditions stated in the posting.
