About the Role
We are looking for an experienced Head of Marketing Department to join a leading automotive company and the official distributor of GWM vehicles in Kazakhstan. This is an opportunity to join a dynamic and growing business, lead the marketing function, work closely with the international GWM Headquarters, the Management Company, and the dealer network, and play a key role in the development and promotion of GWM brands in Kazakhstan.
Responsibilities
•Provide strategic and operational leadership of the Marketing Department, including team development and KPI setting
•Develop and implement brand marketing strategies, manage marketing budgets, and ensure the effective allocation of marketing investments
•Manage strategic cooperation with the international GWM Headquarters, the Management Company, and the dealer network on marketing strategy, planning, budgeting, and brand promotion
•Lead the full marketing cycle for new brand and model launches from strategy and positioning to market launch and performance evaluation
•Oversee integrated marketing communications across Digital, ATL/BTL, SMM, PR, Event, POSM, and Influencer Marketing
•Strengthen brand awareness and customer loyalty while supporting business growth and sales performance
•Analyze market trends, the competitive landscape, and consumer behavior; identify growth opportunities and translate insights into actionable marketing strategies
•Lead large-scale marketing projects, including vehicle launches and presentations, dealer center openings, test drives, dealer conferences, advertising campaigns, and special events
•Manage external agencies, suppliers, and partners, ensuring effective cross-functional collaboration across the company
•Monitor the execution of marketing plans and budgets, evaluate campaign effectiveness, and ensure the achievement of key business objectives
Requirements
•Proven experience in a similar marketing leadership position
•Proven track record of developing and implementing marketing strategies
•Experience managing significant marketing budgets and ensuring effective returns on marketing investments
•Hands-on experience launching new products, brands, or models in the market
•Strong understanding of modern Digital, ATL, BTL, SMM, PR, and Event Marketing tools and practices
•Strong leadership, team management, and cross-functional collaboration skills
•Fluent in English
Nice to have: experience in the automotive industry is a strong advantage
Conditions
•Official employment
•Medical coverage
•Preferential rates for annual fitness club memberships
•Corporate training and professional development opportunities
