We are looking for an experienced Head of Marketing Department to join a leading automotive company and the official distributor of GWM vehicles in Kazakhstan.
This is an opportunity to join a dynamic and growing business, lead the marketing function, work closely with the international GWM Headquarters, the Management Company, and the dealer network, and play a key role in the development and promotion of GWM brands in Kazakhstan.
Key Responsibilities:
•Provide strategic and operational leadership of the Marketing Department, including team development and KPI setting;
•Develop and implement brand marketing strategies, manage marketing budgets, and ensure the effective allocation of marketing investments;
•Manage strategic cooperation with the international GWM Headquarters, the Management Company, and the dealer network on marketing strategy, planning, budgeting, and brand promotion;
•Lead the full marketing cycle for new brand and model launches from strategy and positioning to market launch and performance evaluation;
•Oversee integrated marketing communications across Digital, ATL/BTL, SMM, PR, Event, POSM, and Influencer Marketing;
•Strengthen brand awareness and customer loyalty while supporting business growth and sales performance;
•Analyze market trends, the competitive landscape, and consumer behavior; identify growth opportunities and translate insights into actionable marketing strategies;
•Lead large-scale marketing projects, including vehicle launches and presentations, dealer center openings, test drives, dealer conferences, advertising campaigns, and special events;
•Manage external agencies, suppliers, and partners, ensuring effective cross-functional collaboration across the company;
•Monitor the execution of marketing plans and budgets, evaluate campaign effectiveness, and ensure the achievement of key business objectives.
Requirements:
•Proven experience in a similar marketing leadership position; experience in the automotive industry is a strong advantage;
•Proven track record of developing and implementing marketing strategies;
•Experience managing significant marketing budgets and ensuring effective returns on marketing investments;
•Hands-on experience launching new products, brands, or models in the market;
•Strong understanding of modern Digital, ATL, BTL, SMM, PR, and Event Marketing tools and practices;
•Strong leadership, team management, and cross-functional collaboration skills;
•Fluent in English.
We Offer:
•Official employment;
•Medical coverage;
•Preferential rates for annual fitness club memberships;
•Corporate training and professional development opportunities.
