About the role
We're looking for a CRM Marketing Lead to strengthen our team. Movavi is a global software developer creating intuitive video and photo editing tools. We are looking for a CRM Marketing Lead to drive our retention and CRM growth across global markets. We value hands-on experience in launching engaging CRM mechanics and a proven track record of scaling revenue for complex software products.
Responsibilities
•Lead a team of 4 CRM Marketing Specialists
•Drive revenue across all CRM channels: email, pop-ups, in-app notifications, and desktop push notifications
•Audit messaging channels and shape overall CRM growth strategy
•Prioritize hypotheses and launches, oversee execution, and measure business impact
•Enhance team reporting, preparing quarterly and annual presentations with key insights, performance analysis, and roadmaps
•Evaluate and integrate ideas from cross-functional teams (Product, Brand Marketing, Affiliates, etc.)
•Automate routine workflows while introducing new CRM mechanics, tools, and best practices
•Roll up your sleeves and work hands-on alongside the team whenever needed
Requirements
•Proven track record in mapping out customer journeys and building multi-step automated workflows for engaging CRM mechanics
•Experience leading a team of CRM marketers
•Strong A/B testing framework: running experiments, drawing actionable insights, and validating ideas with data
•Hands-on experience setting up and implementing CRM campaigns directly in CDP platforms (Mindbox / Maestra)
•Experience with CDP integration (Mindbox / Maestra)
•Proficiency in Google Analytics and other BI/analytics tools
•Task management: Jira, Basecamp, etc.
•Hands-on experience with Customer Journey Mapping (CJM) and flowchart tools
Conditions
•Confirmed employment from day one
•Remote work from anywhere in the world or at our office
•Flexible work schedule
•Corporate events and team-building activities
•A personalized approach to professional growth and development within the company
•A team of professionals ready to mentor and share their knowledge and experience
