Reaktor

head of marketing for custom digital products

In short

Leads global marketing strategy and the Marketing and Communications team for Reaktor, a company building custom digital products for clients worldwide. Covers brand, talent, and sales marketing, sector-specific marketing plans, employee branding, and KPI tracking. Requires proven B2B marketing experience (ideally in professional services), strategic and budget planning skills, leadership experience, and fluent English; hybrid role based in Helsinki.

About
Reaktor is a team of tech professionals that crafts custom digital products for diverse industries and clients worldwide.
Responsibilities
•Develop and execute the overall marketing strategy across brand, talent, and sales marketing
•Work with business units and Marketing Partners to develop sector-specific marketing plans aligned with growth targets, awareness-building, and inbound improvement
•Work with the People & Culture team on talent marketing and employee branding to support growth
•Increase brand awareness among relevant markets and target audiences, strengthen brand affinity, and maintain consistency across campaigns, sectors, markets, and touchpoints
•Lead the global Marketing and Communications team and ensure its overall success
•Track and analyze KPIs and identify opportunities to improve marketing and campaign effectiveness
•Analyze market trends and client insights to strengthen Reaktor's competitive edge
Requirements
•Proven B2B marketing experience, preferably in professional services
•Proactive, self-starting approach
•Strong understanding of modern marketing practices and the use of AI in marketing
•Strategic thinking and ability to develop marketing strategies aligned with business goals
•Structured planning and budget management skills with an ROI-driven mindset
•Success in leading others and being welcomed as a leader
•Fluent English
•Excellent communication and collaboration skills
Nice to have: Finnish, Swedish, or Dutch skills
Conditions
•Monthly lunch benefit in addition to salary
•Tax-free recreational benefit for sports and culture
•Optional commuting benefit card and bicycle benefit
•Extensive occupational healthcare, including specialist appointments, operations, vaccinations, dental care, and mental health services such as psychotherapy
•Parental leave and childcare support
•Extensive insurance package covering accidents and travel
•Subsidized massages
•Compensation for work on open-source projects through the Juice program
•Top-spec computer and a phone of choice for work and home use; other tools can be provided
•Unlimited phone plan and home internet connection
•The interview process usually involves three or four conversations over a few weeks and takes about four weeks from application to closing
•Typical client engagements last 6–18 months and involve 3–6 Reaktorians collaborating with clients
•Time between projects does not affect pay

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