Ready for a Challenge
Just Eat Takeaway.com is a leading global online food delivery platform, empowering everyday convenience. Our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe. As we continue to scale and innovate in the highly competitive food delivery marketplace, we're looking for an experienced and dynamic Head of Brand & Campaigns to join our team temporarily.
About this role
As Head of Brand & Campaigns, you'll lead the brand vision for Thuisbezorgd.nl, driving the brand strategy and high-impact marketing campaigns to enhance brand health and support driving business growth. You'll manage a great team, collaborate with renowned Dutch creative agencies, and work closely with our talented global brand teams and internal agencies. Your goal is to build strong brand strategies that foster customer loyalty, partner growth and solid brand health metrics for mid and long term, going beyond top of mind awareness and preference but using the brand strength to drive usage & customer stickiness.
In this leadership role, you'll oversee Marketing Leads and Managers, reporting to the Netherlands Marketing Director. You'll set the Brand & Campaigns agenda across all channels, working alongside the Global Media Team on media strategy and planning. Your role requires a solid strategic vision, cross-functional collaboration, C-level stakeholder management and strong team leadership skills.
These are some of the key ingredients to the role
•Strategic Brand Vision & Storytelling: Shape a compelling, forward-looking brand strategy that differentiates Thuisbezorgd.nl and authentically communicates our core values. Act as a visionary storyteller, leveraging deep knowledge of the Dutch market and consumer trends to build memorable narratives that resonate with diverse audiences and executive stakeholders alike.
•360° Campaign Excellence: Conceptualize and champion high-impact, integrated campaigns across digital, ATL, BTL, and social media channels. Draw on your expertise in customer segmentation and journey mapping to create personalized marketing initiatives that drive both customer acquisition and long-term retention.
•Collaborative Team Empowerment: Lead, mentor, and inspire a high-performing brand and campaigns team, fostering a supportive, inclusive, and results-driven culture. Champion cross-functional synergy by partnering seamlessly with creative, media, analytics, global PR teams, and external agencies to execute integrated initiatives in a dynamic, fast-paced environment.
•Data-Driven Performance & Optimisation: Harness strong analytical skills to measure the effectiveness of campaign activities and overall brand health. Continuously optimise strategies and improve ROI across paid, owned, and earned media by embracing A/B testing, actionable data insights, and real-time tracking of key metrics (like TOMA, brand preference, and customer engagement).
•Strategic Partnerships & Public Relations: Design and deliver bespoke marketing frameworks to accelerate mutual growth with key strategic partners, local heroes, and major chains. Oversee robust Social Media, PR, and Influencer strategies to ensure consistent, engaging brand growth across all platforms.
•Executive Stakeholder Engagement: Partner proactively with senior leadership and Board-level executives to ensure alignment on key brand objectives. Confidently balance the long-term brand vision with agile, short-term execution, communicating goals clearly across all levels of the organisation.
What you will bring to the table
•Leadership experience: Proven track record leading brand strategy, multi-channel campaigns, and high-performing teams (consumer tech, e-commerce, or food delivery preferred).
•Dutch market expertise: In-depth understanding of the Dutch market, local consumer behavior, customer segmentation, and journey mapping.
•Data-driven & analytical mindset: Strong ability to leverage data insights, track key performance metrics (e.g., TOMA, ROI), and optimize campaigns across paid, owned, and earned channels.
•Executive stakeholder management: Exceptional storytelling and communication skills, with confidence presenting to senior leadership and Board-level audiences.
•Strategic & adaptable: Proactive ability to balance long-term brand vision with agile, short-term campaign execution. Comfortable working in dynamic, very fast-paced environments.
At JET, this is on the menu
Here at Just Eat Takeaway.com, we offer our colleagues the chance to develop and grow alongside top talent in one of the world's leading food delivery companies. By providing a creative, dynamic, and innovative environment, we empower our people and give them the ingredients for success.
Fun, fast-paced and supportive, the JET culture is about movement, growth, and about celebrating every aspect of our JETers.
This role is temporary.
