About the role
SkyTel is looking for an experienced, hands-on Head of Marketing to lead the company's marketing strategy, brand development, and marketing activities. We are seeking a results-driven professional who can combine strategic thinking with practical execution, lead a marketing team, and contribute to the company's business growth.
Responsibilities
•Develop and execute short- and long-term marketing and brand strategies
•Plan and manage the marketing budget
•Conduct market research, analyze industry trends, and identify competitive advantages
•Analyze customer behavior, define target audiences, and develop effective communication strategies
•Plan, execute, and monitor online and offline marketing campaigns to support sales growth
•Develop brand awareness and employer branding campaigns
•Initiate, organize, and manage corporate and sponsorship events
•Coordinate with advertising agencies, media partners, and external vendors
•Recruit, develop, and manage the marketing team
•Establish and monitor marketing KPIs
•Evaluate campaign performance and continuously improve marketing effectiveness
•Prepare performance reports and communicate results to management
Requirements
•Minimum 3 years of experience in a marketing leadership role
•Minimum 1 year of team management experience
•Strong background in marketing strategy, brand management, and integrated marketing campaigns
•Proven ability to combine strategic planning with hands-on execution
•Strong analytical, organizational, and communication skills
•Candidates are requested to submit their CV and a portfolio of relevant marketing projects and campaigns
Nice to have
•Experience working across both B2B and B2C markets
Conditions
No conditions specified in the posting.
