Higgsfield AI

GTM Email Marketer

In short

This role owns email marketing across B2C and B2B audiences, building lifecycle campaigns in Customer.io and outbound programs in Smartlead, covering copy, design, deliverability, and conversion metrics. It's posted by a fast-growing generative AI company building video creation tools. The position requires 2+ years of hands-on email marketing experience, exceptional written English, and knowledge of deliverability practices like SPF/DKIM/DMARC. It's an on-site, full-time role in Almaty.

About the Role
We are looking for an Email Marketer to own email as a channel across our B2C and B2B audiences.
You'll build lifecycle campaigns in Customer.io, run outbound programs in Smartlead, and be responsible for everything from copy and design to deliverability and conversion metrics. This is a hands-on role for someone who writes exceptionally well, executes fast, and knows how to get a campaign from idea to inbox.
What You'll Do
Build and Launch Campaigns
•Plan, build, and launch email campaigns for B2C and B2B audiences: lifecycle, promotional, and outbound.
•Design emails end to end, from layout to final build, working closely with designers and engineers to ship quickly.
Write Copy That Converts
•Write exceptional copy: subject lines, body text, and CTAs that follow email best practices and read like polished business communication.
Own Deliverability
•Own sender reputation end to end: domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, and sending best practices.
Segment, Measure, Iterate
•Segment audiences and personalize campaigns using product and CRM data.
•Track opens, clicks, replies, and conversions; run A/B tests and turn results into better campaigns.
Your Must Haves
•2+ years of hands-on email marketing experience (B2C, B2B, or both).
•Exceptional written English with a strong command of business communication style.
•Working knowledge of Smartlead and Customer.io, or closely comparable tools.
•Solid understanding of email sending rules, domain reputation, and deliverability.
•Comfort with data: campaign metrics, conversion tracking, and experimentation.
•An eye for email design and the ability to work with designers and engineers to get things done.
•Fast execution: you ship, iterate, and don't wait for perfect.
Nice to Haves
•Experience in SaaS, AI, or creative tools.
•Basic HTML/CSS for email.
•Familiarity with cold outbound and B2B sales workflows.
The Deal
•Competitive salary in USD.
•On-site, Almaty.
•Full-time position.

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