About Intuitive
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. As pioneer and leading company in the field of robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Tasks
Primary Function of Position: This position will lead and implement strategic marketing programs and develop surgeon champions to support the launch and drive adoption of the da Vinci indications in General Surgery. This role will manage the team of Clinical Marketers in charge of defined subspecialities, providing direction and supporting individual development.
Understand your market
•Serve as the subject matter expert for General Surgery.
•Analyze European market dynamics in growth areas to establish clear adoption drivers and barriers with a clear focus based on opportunity and value.
•Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
•Working with the VP, Europe Marketing and MACA to design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI in focused General Surgery indications.
•Give direction to team members on strategy execution, including detailed market activities to be implemented in a defined timeline and budget.
Maintain alignment on target procedures/products
•Align frequently and rollout strategic initiatives with market/country marketing and sales leadership on European procedure priorities, initiatives and tactics.
•Support and coach team members on how to prioritize.
•Work with the Training team to develop and implement a structured and standardized training pathway that enables surgeon sustainability in each procedure indication.
•Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals.
•Work closely with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key procedures and drive adoption.
•Work closely with global clinical development team to identify surgeon KOLs to create procedure guides and training materials for emerging surgical procedures.
Build Value Props, Stories, Tools, Events and Engage 3Ps
•Partner and lead across functions to include market/global marketing, sales and training department to identify and support the development of sales reps—to include creating content for European company meetings.
•Deliver European clinical & capital marketing and sales tools to achieve short and long-term goals for procedures/sales quotas, products and system sales.
Develop Speaker/Teacher/CaseObs/Executive KOLs
•Develops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci systems.
•Working with team members and country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improved clinical outcomes.
Quantify the Impact (QTI) – clinical, economic, strategic evidence
•Work closely with national and global Market Access team serving as SME to assist in development and execution of cost effectiveness/value strategies in key markets.
•Develop and Validate Clinical and Economical data with case observation centers and surgeon champion.
Align with relevant Surgical and Executive societies
•Develop and implement Intuitive's presence at European conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts and tradeshow booth promotion.
•Develop and execute European society collaboration initiatives in training and education.
Requirements
•Bachelor's degree in life science or business discipline. MBA preferred.
•12+ years of experience, including 7 years of Clinical/Product marketing experience in a therapeutic medical device company; General Surgery experience preferred.
•Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired.
•3+ years of successful management and talent development experience and training.
•Language (spoken and written): Required: fluent in English; Preferred: fluent in German and/or French.
•Proven ability to effectively position procedure/product messages and develop strong sales support to drive desired adoption.
•Demonstrated success in building clinical education and marketing programs to drive product/procedure growth.
•Experienced leading departmental and cross-functional projects and project teams in the medical device or related industry.
•Strong track record of leading strategic initiatives from concept to completion.
•Proven success integrating business insights into broad Marketing strategies and plans.
•Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents.
•Self-starter with ability to take leadership in unstructured environment.
•A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks.
•Strong knowledge of the MS Office product suite.
•Ability to travel 60%. International travel required.
