About the role
This product marketing leadership role shapes how we position, package, launch, activate, retain, and grow our self-serve customer base and is measured on that work's contribution to net-new and expansion ARR.
You will own the positioning and launch narrative outright and co-own lifecycle KPIs with Product and Marketing. You will lead a distributed team of Product Marketing Managers and keep Product, Marketing, Sales, and Customer Success aligned on shared priorities and metrics.
Semrush is the platform marketers around the world already rely on for their SEO and AI visibility work, built over 18+ years. As part of Adobe, we are combining that product base with our proprietary data and Adobe's distribution and enterprise relationships to extend our reach. Self-serve is where so many of those customer relationships begin, and this role is central to how we grow them.
Positioning.
Persona- and JTBD-led, not feature-led. Every statement must be specific to Semrush and unable to describe a competitor. You champion a consistent standard for messaging quality (templates, worked examples, review tiers) and help the team apply it.
Packaging.
Lead the segment analysis, value research, and packaging hypotheses, and design tests with Product partners. Make clear, data-backed recommendations.
Launch.
Run a repeatable tier-1 launch framework built around a live narrative briefing for stakeholders before asset work begins. Translate releases into campaigns with new and expansion ARR goals and timelines. You are the center of gravity on messaging.
Activate and retain.
Partner with Product, Marketing, and Customer Success on the messaging, onboarding narrative, and experiments that turn new sign-ups into engaged users. Make sure what we promise in-market matches what customers experience, and feed retention and churn insight back into positioning.
Customer insight and roadmap input.
Run a standing research cadence (interviews, win/loss, competitive analysis) as protected work, and use it to provide structured market and customer input into roadmap planning. Be in the room early, and keep marketing and GTM colleagues across the portfolio aligned as scope evolves.
Your team.
Lead, coach, and hire PMMs across several locations. Build customer-focused, collaborative best practices and AI-assisted workflows that help the team do its best work at scale.
About you
•8+ years in product marketing, including 3+ leading PMM teams at a PLG or hybrid PLG/sales-assist SaaS company.
•A record of setting positioning and running pricing and packaging work, and you can explain what you'd change and why.
•Fluency in funnel and lifecycle metrics and experimentation, and experience building KPIs with Data Science, Finance, and Analytics.
•A record of earning a seat in roadmap decisions by bringing customer and market insight to Product.
•Experience leading distributed teams.
•Strong executive communication.
•Hands-on with AI in your own workflow, and curious about how AI search is changing marketing.
Perks
•Unlimited PTO
•Hobby & team building budget allowance
•Employee Support Program
•Loss of family member financial aid
•Employee Resource Groups
About Semrush
Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry's most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
