About the Role
We are committed to applying scientific innovation to save and improve lives. This is a unique opportunity for an ambitious marketer to help shape and deliver a major cardiovascular launch—building a brand from the ground up and contributing to work that has the potential to make a meaningful difference in patients' lives.
Reporting to the Marketing Director, Cholesterol Franchise, the Brand Manager, Cardiovascular will build a strong understanding of the cholesterol market, customer needs, product landscape and competitive environment, while collaborating with the cross-functional team including Customer Engagement, Medical, Sales, Access, Learning and Development and external agencies to support effective and timely pre- and post-launch execution.
Key Responsibilities
•Develop a deep understanding of customer and patient needs through market research and journey insights to inform brand priorities.
•Support the translation of strategic priorities and opportunity area into actionable plans, clear deliverables, and execution timelines.
•Partner with the content development team to support the development of HCP/HCC campaigns that build disease and product awareness delivering targeted, customer-centric messaging.
•Partner with Health Education and Medical Affairs to support compliant medical education strategies, including educational initiatives and congress planning.
•Maintain a data-focused mindset for tracking and reporting on tactical objectives, key results, performance indicators, and spend to identify risks and opportunities, and potential optimization actions.
•Collaborate with cross-functional colleagues to support field team launch readiness, including internal training, capability building, and the development of compliant customer-facing resources.
•Lead HCP/HCC market research implementation and execution along with competitive intelligence (CI) reporting.
•Identify and manage external agencies and consultants to meet expected project objectives and hold them accountable to agreed-upon standards.
Experience & Qualifications
•Bachelor's degree in marketing, business administration or related field; Master's degree is an asset.
•Experience in cholesterol, cardiovascular disease, or a related therapeutic area is an asset.
•Strong analytical mindset, with comfort using customer and patient insights, business intelligence, performance data, digital analytics, competitive intelligence, and market research.
•Excels working in a competitive market environment.
•Customer- and patient-focused, with curiosity to understand unmet and evolving needs, including attitudes, beliefs, behaviours, motivations, and journey pain points.
•Ability to combine insights from various sources into clear recommendations and practical actions that support launch readiness, brand planning, and post-launch optimization.
•Adaptable in fast-paced environments, with the ability to manage complexity and multiple projects effectively.
•Ability to collaborate, influence, and work successfully with cross-functional colleagues, agencies, and external partners.
•Results-driven and brings an entrepreneurial mindset.
•Experience supporting product launches within competitive specialty or hybrid markets is an asset.
•Fluency in French is required (for candidates based in Quebec only).
Required Skills
Adaptability, Business Insights, Business Marketing, Competitive Intelligence (CI), Content Development, Creative Campaign Development, Curious Mindset, Disease Awareness Campaigns, Entrepreneurship, Interpersonal Relationships, Marketing Budget Management, Marketing Operations, Market Research, Product Launch Planning, Product Rollouts, Project Management
Additional Information
•Primary location: CAN - Quebec - Kirkland (16750 Transcanada)
•Anticipated base salary range for the primary location: $110,800 - $160,800
•Employee Status: Regular
•Relocation: No relocation
•Visa Sponsorship: No
•Travel Requirements: 25%
•Flexible Work Arrangements: Not Applicable
•Shift: Not Indicated
•Valid Driving License: No
•Hazardous Material(s): n/a
This role includes eligibility for a discretionary short-term incentive plan.
